Consumer Trends: 2025

Hi, it’s Dan Frommer. TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?

I’m excited to share a new Consumer Trends Report report, my latest collaboration with Coefficient Capital.

• A 107-slide presentation exploring the new consumer economy.
• Topics include: TikTok Shop’s massive success. The truth about Dry January. And fun food vs. fuel food.
• Results from our new Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter and podcast, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Previous Reports: Consumer Trends 2024 Mid-Year Report, Consumer Trends 2024 Food & Wellness Special, Consumer Trends 2024, Consumer Trends AI, and the Economy, Consumer Trends 2023 Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special