10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

A Denim Adventure (and lessons from experiential retail)

  • Isaac French
  • 23 December 2024
  • 2 minute read
Total
0
Shares
0
0
0
image

But what struck me most was the warmth and care of each staff member. They weren’t just selling clothes—they were both passionate about their craft and genuinely welcoming.

This was my last stop of the day, and it stood out from everything I’d experienced. Some stores were friendly (even superficial), others were sales-y, and a few felt downright austere in their luxury.

But this place had that elusive “it” factor—a perfect mix of hospitality, design, craftsmanship, and authenticity.

the denim dilemma

I spent more money (and time) here than any other store. I splurged on a pair of unwashed denim jeans—the first pair I’ve ever owned. A significant investment for a pair of jeans, but the craftsmanship made them worth every penny.

After wearing them for a few days, disaster struck.

I failed to explain to my wife that unwashed denim requires special care (can be a full-blown hobby, I’ve learned). My beloved jeans were lovingly washed and tumble-dried on high with the rest of the laundry. When I went to put them back on, they had shrunk so much I felt like a sausage bursting out of its casing.

Heartbroken, I sought advice from my friend Sam Parr, an unwashed denim aficionado. He confirmed my mistake and offered a few tips to stretch them back (along with condolences). Despite our best effort, the jeans were just too tight—and a good 2” shorter.

Eight interiors embellished with imperfect zellige tiles
Trending
Eight interiors embellished with imperfect zellige tiles

When I returned to Austin yesterday, I stopped by imogene + willie to share the news, not expecting much more than a sympathetic laugh. The store director, Liz, listened thoughtfully to my plight before stepping away. A moment later, she returned.

“We’ve decided to make an exception this one time,” she said. “We want you to have your true unwashed denim experience. I’m so sorry this happened. We’re going to give you a new pair.”

I was floored by such generosity. This act of grace and hospitality reaffirmed everything I’d already believed and admired about the brand.

takeaways from experiential retail

Here’s what I learned from imogene + willie:

  • Start small, be craftsmen, focus on core values

  • Hire people who are solid, caring, and passionate, and reward those behaviors

  • Physical spaces communicate values—don’t shy away from character and uniqueness (also: who cares about “under-utilization”)

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Impossible à classer

New on the Menu: Risotto-style potatoes and a Chinese mustard Martini

  • Bret Thorn
  • 20 June 2025
View Post
  • Impossible à classer

Bordeaux En Primeur 2024: Are Release Prices in Line with Market Value?

  • Automatic
  • 19 June 2025
View Post
  • Impossible à classer

Brockmans Gin Expands in the Polish Market with Official Importer and Distributor Amka Poland

  • Jade
  • 19 June 2025
View Post
  • Impossible à classer

Riyadh Air to offer free passenger…

  • Travel Weekly Group Ltd
  • 18 June 2025
View Post
  • Impossible à classer

TBC, Turkish Airlines and Visa partner to…

  • Travel Weekly Group Ltd
  • 17 June 2025
View Post
  • Impossible à classer

XCF Global announces appointment of new…

  • Travel Weekly Group Ltd
  • 17 June 2025
View Post
  • Impossible à classer

DerbySoft launches flight technology solution

  • Travel Weekly Group Ltd
  • 17 June 2025
View Post
  • Impossible à classer

Spain’s summer of unrest

  • Automatic
  • 17 June 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • Hotel Digital Registration for Faster Check-ins
    • 21 June 2025
  • Omni Las Colinas Completes $33 Million Property-Wide Renovation
    • 20 June 2025
  • New on the Menu: Risotto-style potatoes and a Chinese mustard Martini
    • 20 June 2025
  • Margaritaville Kansas City Hotel Officially Opens
    • 20 June 2025
  • The Gambia is getting its first global-branded hotel and it’s coming under a Wyndham flag
    • 20 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.