After the film festival that brought the German capital to life in February, the ITB Berlin (Internationale Tourismus-börse Berlin) took place as it does every year, from 5 to 7 March 2024, at the Berlin Exhibition Centre. Despite the transport strikes, this year’s event attracted 100,000 visitors, compared with 90,000 the previous year, exceeding expectations, according to the organisers. For Berlin’s hoteliers, this represented a golden opportunity, enabling them to fill their rooms again during these three intense days.
