The struggling travel site is looking for more flexibility and a wider range of potential deals
Jan 7, 2025
Tripadvisor will acquire Liberty TripAdvisor, a holding company from John Malone’s empire that controls Tripadvisor. Burdened with debt and led by Greg Maffei, the company has blocked key Tripadvisor moves, complicating its valuation.
Key takeaways
- As part of the agreement,Tripadvisor will pay $435 million to eliminate the holding company’s stake and settle its debts, aiming to simplify the ownership structure.
- Analysts suggest this could pave the way for Tripadvisor to grow through acquisitions or potentially downsize by selling parts of the company.
- Founded in 2000, Tripadvisor peaked in 2015 with a $15 billion market value. Since then, it has struggled with increased competition, changes in online search, and the pandemic, with its value dropping to under $2 billion by December 18.
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