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STAAH Unveils the Top Online Booking Channels of 2024 Across the Globe

  • Nashi Dasgupta
  • 8 January 2025
  • 3 minute read
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This article was written by Staah. Click here to read the original article

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest number of bookings to hotels over the past year. The list is based on hotel reservations that have passed through the STAAH channel manager across its network of 500+ integrations across the world.


Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top-performing booking channels for different regions feature a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems.

“Our data highlights the willingness of hoteliers to adopt both new and established methods to attract modern guests, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business,” says Tarun Joukani, Director, STAAH.

Highlights of the top distribution channels across the regions include:

  • Continued dominance of OTAs that influence every stage of trip planning and booking. Global giants, including Booking.com, Expedia and Agoda feature high. Regionally strong and niche OTAs such as GoMMT in India and Sri Lanka, Traveloka and Tiket.com in Southeast Asia and Pitchup.com in United Kingdom also make the top list. Trip.com has made gains across multiple regions as well as leading bed bank, Hotelbeds. Airbnb continues to feature on the top 10 list, although it slipped in rankings across regions.
  • Direct bookings via STAAH SwiftBook are inching closer to the top spot, holding the number two rank in New Zealand, number four in India and United Kingdom. The rise of direct bookings reflects the grown investments among hotels in their websites, including their booking engines and payment options, and the specialist conversion tools they connect with.
  • Strong growth in B2B OTAs, including Tourplan in New Zealand and Hotelbeds in multiple regions. STAAH GDS growth in almost every region shows global distribution systems are consistently performing well.
  • Almost every region has a new cohort of distribution channels making it to the top list, showcasing the openness of hotel businesses to employ a broader, multichannel approach as a way of connecting with more niche or harder-to-reach customer segments.

“We’re living in a new era of hotel guest – travellers who are more evolved when it comes to booking behaviours and preferences,” says Tarun. “Accommodation providers that continue to adopt a more holistic online commerce strategy, consisting of both new and established methods, can expect to connect better with these guests and get ahead of the curve.”

How to harness market intelligence to revolutionize revenue | Duetto
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Dive into the detailed infographics below to see which distribution channels led the way in driving revenue for hotels globally over the past year.

Australia

Top 10 Online Channels 2024 - AustraliaSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 116″>

Top 10 Online Channels 2024 – Australia

India

Top 10 Online Channels 2024 - IndiaSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 117″>

Top 10 Online Channels 2024 – India

Indonesia

Top 10 Online Channels 2024 - IndonesiaSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 118″>

Top 10 Online Channels 2024 – Indonesia

Malaysia

Top 10 Online Channels - MalaysiaSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 119″>

Top 10 Online Channels – Malaysia

Middle East

Top 10 Online Channels 2024 - Middle EastSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 120″>

Top 10 Online Channels 2024 – Middle East

New Zealand

Top 10 Online Channels 2024 - New ZealandSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 121″>

Top 10 Online Channels 2024 – New Zealand

Philippines

Top 10 Online Channels 2024 - PhilippinesSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 122″>

Top 10 Online Channels 2024 – Philippines

Singapore

Top 10 Online Channels 2024 - SingaporeSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 123″>

Top 10 Online Channels 2024 – Singapore

Sri Lanka

Top 10 Online Channels 2024 - Sri LankaSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 124″>

Top 10 Online Channels 2024 – Sri Lanka

Thailand

Top 10 Online Channels 2024 - ThailandSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 125″>

Top 10 Online Channels 2024 – Thailand

United Kingdom

Top 10 Online Channels 2024 - United KingdomSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 126″>

Top 10 Online Channels 2024 – United Kingdom

Vietnam

Top 10 Online Channels 2024 - VietnamSTAAH Unveils the Top Online Booking Channels of 2024 Across the Globe 127″>

Top 10 Online Channels 2024 – Vietnam

Please click here to access the full original article.

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