HTeaO, a iced tea franchise, announced the launch of a comprehensive new technology suite designed to enhance guest engagement, streamline the ordering process, and elevate the loyalty experience. Developed in partnership with Detroit Labs, Paytronix, and Growth Factor, this state-of-the-art digital ecosystem includes an all-new custom-built mobile app, an integrated loyalty and gift card program, and a newly redesigned website.
A Next-Generation Mobile App
Custom-built by digital innovation studio Detroit Labs, the newly launched HTeaO mobile app delivers a significantly upgraded user experience. Customers can now place orders online with multiple fulfillment options—pick-up in store, curbside service, and delivery through DoorDash. Additionally, the new app supports secure payments through Apple Pay, while allowing users to seamlessly customize tea flavors and coffee beverages, including cups, gallons, and other preferences. With this rollout, loyalty “Drips” are rebranded as “Points,” providing a fresh, modern feel to the program’s rewards system.
“Launching HTeaO’s next generation of mobile apps is a major milestone,” said Dan Ward, Co-Founder and President of Detroit Labs. “This isn’t just another launch—it’s a bold step forward, and we’re incredibly proud to be part of their journey.”
Loyalty, Rewards, and Gift Cards by Paytronix
The new loyalty program, powered by Paytronix, allows customers to earn 2 Points for every dollar spent. Once users accumulate Points, they can unlock exciting rewards:
- 50 Points: 50% off a cup of tea
- 75 Points: A free cup of tea or free mini gallon
- 100 Points: A free gallon or coffee beverage
Customers can earn Points by scanning their app in-store, entering the barcode at the bottom of their receipt, or providing their phone number at checkout. This seasoned loyalty partner was chosen for its proven track record, having recently supported a successful app launch with Krispy Kreme.
“HTeaO is renowned for their incredible teas and hospitable brick-and-mortar experience,” said Andrea Mulligan, Chief Customer Officer at Paytronix. “One thing both Paytronix and HTeaO both understand well, is the power of personalization. By leveraging our technology, HTeaO can offer a personalized, flexible rewards program. Whether customers want to customize their tea flavors or choose how they spend their Points, this collaboration creates a data-driven platform that gives guests exactly what they want.”
A Freshly Brewed Online Presence from Growth Factor
HTeaO has also partnered with Growth Factor to launch a revamped website, providing a sleek, user-friendly interface. The new site features integrated store locators, enhanced e-commerce capabilities, and seamless navigation, aligning with HTeaO’s mission to deliver premium beverages and exceptional service in every community it serves.
“Collaborating with HTeaO to develop their new digital platform has been an exciting endeavor,” said Justin Green, Founder and CEO of Growth Factor. “Our goal was to create a website that not only captures the essence of the brand but also offers a superior online experience for customers nationwide.”
A Commitment to Brewing Purpose
This tech launch represents a significant investment in HTeaO’s ongoing mission to ‘Brew Purpose’ within every community it touches. By prioritizing convenience, customization, and digital engagement, HTeaO aims to strengthen customer relationships, drive brand loyalty, and ensure that customers can enjoy their favorite beverages in the most seamless way possible.
“The introduction of our new app, loyalty program, and website is a transformative moment for HTeaO,” said Heath Nielsen, President of HTeaO. “Customers value convenience and an outstanding user experience, and these enhancements allow us to deliver on that promise. This digital evolution not only makes ordering and earning rewards easier but also reflects our commitment to continuously improving the ways we engage with our customers.”
To celebrate the launch, HTeaO will offer a free Huge Tea to all customers who download the new app and join the loyalty program.
