The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option – it’s a necessity. As traveler behaviors continue to shift and technology reshapes how we plan trips, one thing remains constant: Google’s dominance as the go-to platform for travel research and booking.
With STAAH’s “Get Google” feature, your hotel can leverage Google’s expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. Here’s why “Get Google” is a must-have in 2025 and how you can prepare to maximize its potential.
The Changing Traveler Behavior
Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips. Today, travelers turn to Google as their first step in researching destinations, comparing prices, and checking reviews. From searching “hotels near me” to finding properties with specific amenities, Google has become a central hub for decision-making.
By integrating with Google’s ecosystem, your property gains visibility across platforms like Google Search, Google Maps, and Google Hotel Ads. Features like “Hotels Nearby” and rich search results give Google users immediate access to your property’s room availability, pricing, and reviews—putting you front and center for eager bookers.
As a hotelier, ensuring your property appears prominently in this ecosystem is vital to capturing potential guests’ attention and driving direct bookings.
The Benefits of “Get Google” Integration
Being visible on Google’s vast platform offers several advantages:
1. Increased Direct Bookings: By showcasing your property directly on Google, you can drive bookings straight to your website, reducing dependency on OTAs and cutting commission costs.
2. Improved Guest Trust: Positive reviews and up-to-date information on Google establish your property as reliable and guest-friendly.
3. Enhanced Visibility: Whether it’s a traveler planning weeks in advance or someone searching for last-minute accommodation, your property will be easily discoverable.
4. Actionable Insights: With STAAH’s dashboard, you can access valuable data on how travelers interact with your listing, helping you refine your strategies and optimize performance.
How to Be Ready for “Get Google”
Integrating with Google’s ecosystem isn’t just about flipping a switch. To truly benefit, your property needs to be prepared. According to the STAAH Get Google Playbook, here’s how you can set yourself up for success:
1. Optimize Your Property’s Digital Presence
- Accurate Information: Ensure your property’s address, contact details, and description are up-to-date across Google Search and Maps.
- High-Quality Images: Showcase your property’s best features with high-resolution images that capture attention.
- Engaging Descriptions: Write compelling property descriptions that highlight your unique selling points and amenities.
2. Sync Real-Time Inventory and Pricing
One of the biggest advantages of Get Google is real-time inventory and pricing updates. Use STAAH’s integration to ensure:
- Room availability and pricing are always accurate.
- Promotions and special offers are reflected on your Google listing.
3. Leverage Features Like “Hotels Nearby”
- Focus on improving your visibility in local search results by encouraging guest reviews and maintaining a high star rating.
- Highlight your location and proximity to key attractions in your descriptions.
4. Optimize for Mobile
With a majority of travelers using mobile devices to book accommodations, ensure your website is:
- Mobile-friendly and fast-loading.
- Integrated with tools like STAAH’s SwiftBook for a seamless booking experience.
5. Track and Analyze Performance
- Monitor metrics like clicks, impressions, and bookings through STAAH’s dashboard.
- Use insights to adjust pricing, run promotions, or refine your Google strategy.
6. Train Your Team
- Share the Get Google Playbook with your staff and ensure they understand the importance of this feature.
- Train them on leveraging data to make informed decisions.
How to Get Started with STAAH’s “Get Google”
Getting started with Get Google is simple and seamless with STAAH:
- Sign Up: Reach out to the STAAH team or visit STAAH’s website to get started.
- Activate Integration: Connect your property to Google’s ecosystem through STAAH’s platform.
- Sync Inventory: Ensure your inventory and pricing are up-to-date.
- Go Live: Once set up, your property will be visible on Google Search, Maps, and Hotel Ads, ready to capture the attention of potential guests.
If you’re unsure where to start, STAAH’s support team is here to guide you every step of the way.
In 2025, staying competitive in the hospitality market means meeting your guests where they’re searching: on Google. By integrating with STAAH’s Get Google feature, you can tap into the world’s most powerful search platform to increase your visibility, drive direct bookings, and boost your bottom line.
Don’t wait – sign up today to ensure your property is where your guests are looking!
