Hyatt Hotels Corporation continues to expand its international presence, with planned openings in 13 new destinations across Europe, Africa, and the Middle East (EAME) between 2025 and 2028. This announcement is part of a thoughtful growth strategy aimed at strengthening Hyatt’s position in these key markets.
These expansion plans follow a particularly successful year for Hyatt in the EAME region. According to the company’s financial results for the third quarter of 2024, Hyatt hotels in Europe delivered strong performances across key metrics: RevPAR up 12.1%, ADR up 5.8%, and occupancy up 3.8%. The Resorts segment also saw strong growth, with Net Package RevPAR up over 14%, driven by Hyatt Inclusive Collection properties in Spain, Greece, Portugal and Bulgaria. This underlines the strength of the Hyatt brand in this sector.
Expansion into new markets
Hyatt’s pipeline in the EAME region includes projects in new destinations across Europe and Africa, such as Estonia, Iceland, Romania, Cape Verde, and Mauritius.
These initiatives add to luxury and lifestyle properties already confirmed, such as Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon. Hyatt continues its goal of launching 50 new hotels in these segments globally by 2026, to meet the growing demand for quality stays.
“Since 2017, we have strategically expanded our global portfolio by nearly 90% to over 1,350 properties. It is inspiring to see the EAME region continue to thoughtfully add hotels in markets that matter most to our guests, World of Hyatt members, customers, owners, and investors. Our accelerated expansion is a testament to Hyatt’s strength in luxury, lifestyle, and all-inclusive hospitality. As we continue to deliver on our promise of intentional growth, we are confident in the continued bright future ahead across the EAME region.” – Mark Hoplamazian, President and Chief Executive Officer, Hyatt
Strong growth in Spain
Spain remains a strategic market for Hyatt, with impressive growth in its portfolio in the country. In five years, the number of Hyatt hotels in Spain has increased by 13 times, from four properties in 2020 to 55 hotels representing more than 14,500 rooms by 2024.
This growth has largely been driven by strategic acquisitions, such as the purchase of Apple Leisure Group in 2021, and the integration of lifestyle hospitality company Standard International in 2024, which allowed Hyatt to take over the management of The Standard, Ibiza. Another key element of this expansion is the recent joint venture with Spanish group Grupo Piñero, which added five Bahia Principe properties to Hyatt’s Inclusive Collection in Europe.
“Spain represents our largest market in EAME, and Hyatt is committed to expanding its portfolio in leisure, luxury, and lifestyle segments, across coastal destinations, islands and major and secondary cities.” – Javier Águila, Group President EAME, Hyatt
Spain is also a global leader in tourism, according to the UNWTO’s (World Tourism Organization) World Tourism Barometer, which shows that the country welcomed 85.2 million international tourists in 2023, ranking second globally. Additionally, Spain generates tourist revenue of $92 billion, further solidifying its position as one of the most sought-after destinations.
Upcoming projects
Hyatt’s pipeline in Spain includes prestigious projects, including the highly anticipated Thompson Sevilla. This new property is expected to open by 2026 in Spain’s fourth-largest city, bringing one of Hyatt’s most iconic lifestyle brands to this historic city.
