Minor Hotels aims to exceed 850 properties by 2027. Currently operating over 560 hotels, with half of them in Europe, the group plans to add nearly 47,000 additional rooms over the next three years.
Ambitious global expansion
With an existing portfolio of 81,000 rooms worldwide, Minor Hotels plans to open more than 285 new hotels. This expansion is part of the group’s strategy to diversify its presence across global markets. Currently, more than 50% of its portfolio is concentrated in Europe.
However, the addition of more than 100 properties in Asia, over 60 in the Middle East and Africa, and 40 in Australia and New Zealand will contribute to a more balanced global portfolio distribution.
Minor Hotels is also focusing on strengthening its presence in strategic markets such as North America, North Asia, Morocco, Egypt, and Turkey. The group continues to accelerate its efforts in India, following the recent opening of the Anantara Jewel Bagh Jaipur Hotel.
Luxury and upscale development
The luxury and upscale segment is a key driver of Minor Hotels’ expansion. A third of its three-year pipeline is focused on the luxury segment, including the Anantara, Tivoli, and Elewana Collection brands, while another third is dedicated to the premium segment with NH Collection, Avani, and nhow. Minor Hotels is also investing heavily in the renovation of several luxury properties, such as significant renovation works at its first Anantara property in Hua Hin, Thailand.
The group has also undertaken a comprehensive overhaul of its brand architecture as part of a new masterbrand strategy, which will be implemented in 2025. This initiative includes the planned launch of two new hotel brands, expanding the group’s scope and creating new opportunities, especially for conversion projects.
Wellness as a strategic priority
Wellness is becoming a cross-brand strategic priority for Minor Hotels. The group emphasizes projects that integrate innovative wellness approaches, combining medical technology and local cultural expertise to maximize benefits for guests. An example of this approach is the opening of Layan Life by Anantara in Phuket, illustrating Minor Hotels’ commitment to a complete wellness experience.
Branded residences at the core of strategy
Branded residences are another strategic priority for Minor Hotels. Having pioneered branded residences in the late 1990s with developments such as Layan Residences by Anantara in Phuket, the group plans to accelerate residential growth in both resort and urban destinations, including the possibility of standalone branded residence projects in major cities.
The recent opening of Anantara Ubud Bali Resort, which includes a forthcoming residential component, highlights the growing appeal of integrated living experiences that blend upscale hospitality with private ownership. Upcoming residential projects in Europe, Asia, the Middle East, and Africa, including confirmed projects in Ras Al Khaimah, Sharjah, Oman, and Tanzania, will further strengthen the group’s presence in these regions.
Upcoming projects and key highlights for 2025
Minor Hotels is set for numerous exciting openings in 2025, with several confirmed projects worldwide:
- Tivoli Kopke Porto Gaia Hotel (February) – Located in Gaia, Portugal, within a historic Porto wine cellar, this property is part of the overall guest experience.
- nhow Rome (Q2) – The 10th property under the design-forward nhow brand, further enhancing Minor Hotels’ lifestyle portfolio in Europe.
- Avani+ Barbarons Seychelles Resort (Q3) – A major refurbishment will position this resort as a flagship property for Avani, strengthening the brand’s presence in the Indian Ocean.
- Anantara Kafue River Zambia Tented Camp (Q3) – Anantara’s debut in the luxury tented camp segment, offering guests an exclusive safari experience in a stunning natural setting.
- NH Collection Maldives Reethi Resort (Q4) – After six months of renovation, one of the Maldives’ most iconic resorts will reopen with a new design, marking the second NH Collection property in the archipelago.
“We remain committed to strategic growth across a diverse range of regions, always striving to provide innovative hospitality experiences that deliver value for our owners and partners. As well as leveraging our experiential luxury expertise, our evolving brand architecture, asset-right strategy, and focus on branded residence opportunities are the mainstays of our ambitious plans, and we look forward to bringing them to life in the coming years.” – Dillip Rajakarier, CEO of Minor Hotels and Group CEO of parent company Minor International
“As we chart new pathways for global expansion, preserving the integrity of our brands remains paramount. We’re committed to elevating our luxury portfolio while ensuring each brand’s unique identity delivers authentic, experience-led stays. Our pipeline showcases confidence in both established and emerging markets, grounded in the understanding that robust brand resonance and uncompromising quality are central to our success—and to our promise of exceptional value for guests and owners alike.” – Omar Romero, Chief Development and Luxury Officer at Minor Hotels
