The new layout puts a stronger emphasis on property images and reviews, showcasing a more user-focused experience
Jan 24, 2025
The updated user experience moves content to the top of the search page and adds features such as three property images, an expanded review section, and a larger map preview. Auction listings have been moved to the right and callout text has been removed.
Key takeaways
- The new layout emphasizes property images and reviews, as marketing callouts are only visible when users click “Compare Prices;
- Advertisers should focus on high-quality visuals and strong reviews to capture attention, while ensuring price parity to effectively drive direct bookings;
- By prioritizing visually rich, informative content, Google aims to increase user engagement. While this may impact click volume, clicks are likely to be more qualified as users get a clearer preview of properties upfront.
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