I’m really excited about this.
One of the biggest challenges facing businesses and destinations is knowing where tourists are going within a city.
Equator gives you the power to see where people really go.
We’ve built a tool that lets you track visitor flows in near real time.
We do this through geo-spatially locating tourists at the city-level.
In the image below, you can see where tourists were going in Porto in June 2022 and how concentrated crowds were in specific areas of the city.
What’s also super interesting is seeing where tourists are NOT going.
Now here’s the important thing: it doesn’t mean that there’s nothing there.
It means that there isn’t anything there that’s generating enough conversation online for tourists to want to go.
So if you’re a destination or business using this tool, you can easily track how visitors interact with your city, which areas are thriving, and where the opportunities for growth are hiding.
We can do this for any city.
It’s scalable, actionable, and light-years ahead of traditional methods.
Why? Because you can easily compare the data against previous weeks, months or seasons so you can anticipate future trends and take action.
