As extended reality technology continues to evolve, it promises to redefine the way we plan, experience and remember our travels
Feb 5, 2025
Extended reality (XR), which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), is revolutionizing the travel industry by changing the way travelers explore and experience destinations. These cutting-edge technologies allow users to immerse themselves in virtual environments, giving them the ability to discover new places – and even alternate realities – without leaving home.
Key takeaways
- Try before you buy experiences: One of the most significant changes XR brings to the travel industry is the ability for travelers to preview destinations before committing to a trip;
- Enhanced itinerary planning: A pilot program between Google and Singapore demonstrates how XR can make travel planning more interactive and personalized. Through augmented reality, travelers can gain deeper insights into cities and enhance their on-the-ground experience;
- Immersive destination previews: With the advent of spatial video and 360-degree virtual tours, travel companies can offer potential customers a first-hand look at destinations before they book;
- Personalized travel insights: With platforms like Apple Vision Pro, users can not only plan their trips, but also receive tailored recommendations for attractions and activities based on their interests;
- Turning memories into 3D experiences: Another exciting aspect of XR is its ability to transform traditional photos and videos into interactive 3D experiences. This innovation allows travelers to relive their favorite moments in a more immersive and engaging way.
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