After months of development, Mirai introduces Sarai, the new generation of AI agents designed to revolutionize guest service — available 24 hours a day, 7 days a week, across multiple channels and in any language. Agents that help you evolve traditional chatbots, moving from automation to true intelligence. We present this new product under the name Sarai — a super-agent capable of coordinating dozens of specialized sub-agents that work together seamlessly behind the scenes.
What can Sarai do
- Multilingual by design: Supports up to 100 languages automatically, without you having to maintain tedious translations.
- Natural understanding and reasoning: Sarai understands users regardless of how they phrase their questions and answers in context, without asking them to repeat.
- 100% conversational: Interactions feel like talking to a real person — no rigid menus, buttons, or decision trees.
- Multiple questions: Sarai can naturally answer different questions at the same time, even if they’re about different topics. Guests often ask multiple things together instead of one at a time.
- Even with voice: For guests who prefer talking instead of typing, Sarai provides natural and human-sounding voice responses in up to 33 languages.
- Always available: Sarai works without breaks, vacations, or interruptions, guaranteeing continuous service.
- Customizable identity: You can adapt Sarai’s name and avatar to match your brand. “Sarai” is only the default name.
- Multi-channel presence: Available as an integrated assistant on your website and WhatsApp, with more channels coming soon, such as Instagram or even telephone connection.
- Fully contextual: Remembers previous interactions within the same conversation, just as a human would.
- Integrated with your booking engine. Your guests can:
- Check real-time availability and prices in their currency, with taxes included or not depending on your configuration — ensuring they see exactly what appears in your booking engine.
- View room names, promotions, descriptions, amenities, and photos directly from your booking engine, ensuring consistency and a smooth booking process.
- Check the status of their reservation with the option to cancel it — and soon, to modify it.
- Over time, we’ll continue adding features, including the ability to complete the entire booking through Sarai, in line with the Agentic AI trend. While in Mirai we don’t expect massive adoption right away, we’ll be ready when it happens.
- Check real-time availability and prices in their currency, with taxes included or not depending on your configuration — ensuring they see exactly what appears in your booking engine.
- Booking traceability: Sarai provides trackable links to your booking engine so you can see which users were referred and the transactions generated by your AI agents.
- Multi-hotel support: Guests can easily switch between different properties in your chain, completely conversationally, just like speaking with a call-center agent.
- Seamless website integration: One less worry. Sarai integrates smoothly and non-intrusively with your website and booking process. It hides itself when necessary (for example, while adding rooms to the cart or selecting extras) and never interferes with checkout — the last thing we want is to distract a guest at the final step.
- Handover to humans: If requested, Sarai collects the necessary details and lets your team continue the conversation without losing context.
More than an agent — a network of agents
Although Sarai is the only visible face — and the only name guests will remember — it is actually a network of agents working together to serve your customers. Especially for guests who now expect natural, personalized interactions powered by AI).
For example: Mira manages hotel information, Lisa handles rates and availability, Aura powers voice, Anna manages analytics, and Uma handles handover to humans. New ones will be added as functionalities expand. Together, they guarantee intelligent, reliable, and scalable service.
Powered by Intelligence — your hotel’s central knowledge base
One of the greatest challenges hotels face is the lack of a single, unified source of truth for their services and facilities. CMS or CRS systems don’t fulfill that need. That’s why we created Intelligence, a dedicated platform that acts as your hotel’s unique knowledge base.
Key features of Intelligence:
- Simple structured categories: Organize your information logically, easily, and keep it always up to date.
- In your preferred language: Enter information in your preferred language — Spanish, English, French, Portuguese… we support over 100! You can even mix languages; the system adapts and makes your job easier.
- User-friendly interface: Forget about thousands of small fields. Write naturally, and Intelligence will understand.
- Link support: Add links when necessary (forms, restaurant bookings, nearby attractions). But remember: guests want answers, not redirects.
- Automatic initial upload: Automatically imports your website’s content so you can get started fast. Keep in mind that this covers about 45% of questions, so enriching Intelligence with complete information is essential.
- Conversation logs: Review all guest interactions -including voice ones-, especially those where Sarai couldn’t provide an answer. This feedback is key to improving your content in Intelligence — every missed answer is an opportunity to improve.
- Metrics and insights: Access detailed statistics by usage, category, and channel, including answered and unanswered questions, redirections to the booking engine, and conversions.
The more complete and detailed your information, the better Sarai will perform. Don’t hesitate to include details such as nearby points of interest, your restaurant menu, spa services, or golf course hours. With full knowledge of your hotel, Sarai becomes a true digital concierge, elevating every interaction into an authentic experience of hospitality that complements and strengthens your direct channel.
Don’t think of Sarai as just a pre-stay or sales support tool. You can also include content relevant during the stay — schedules, how to get to the spa, menus — as well as post-stay information — how to obtain an invoice, retrieve a lost item, and more.
If time is what you’re missing, don’t worry — we have the solution. Mirai Omnichannel is the service you need. We’ll tell you more below.
The new direct channel ecosystem
The hotel direct channel is being rewritten by adding new elements that didn’t exist before, or were poorly covered by misfitting solutions.
Your guests can now choose how they want to interact with you: on your website, by phone, or through your app (if you have one). From now on, they can also talk to you using Sarai through their preferred channel — the traditional chatbot on your website or via WhatsApp, even without visiting your site. They can do so in text or voice, 24 hours a day, 365 days a year.
What makes our AI agents different and special?
Many AI solutions are emerging, but Sarai is different, and here’s why. It’s not an add-on or a generic chatbot — it’s part of Mirai’s integrated direct sales ecosystem for hotels. This native integration provides unique advantages:
- Superior response quality: Designed from the ground up as an AI solution, Sarai avoids outdated keyword systems and rigid trees. Combining advanced language models with Mirai’s hospitality expertise, it delivers precise, natural, and useful answers that traditional chatbots cannot match.
- Recommendations: If you enrich Intelligence with full details about your services, the menu and dish descriptions, the common areas, or all the things to do near the hotel… you will give Sarai the magical ability to make recommendations to guests who ask for advice or ask open-ended questions seeking an expert’s suggestions.
- Native integration with your booking engine: Sarai is designed as an extension of your booking engine, allowing guests to quote, view, and cancel reservations through AI agents. Imagine the potential once they can book and manage stays directly through Sarai.
- Aligned incentives — no conflicts of interest: A critical point. Our goal is to maximize your direct bookings and guest satisfaction. Do your users want a chatbot layered on top of critical navigation options on your website or booking engine? Clearly not. Sarai will never be intrusive or annoying because it’s designed to assist and support, not interrupt, the booking process. It will be an addition to your traditional channels like your website and phone, and the user will be the one to choose how to interact with you.
- Deep hotel knowledge: Built from decades of experience in hospitality, Sarai and Intelligence are designed around real hotel needs — availability, rates, loyalty programs, FAQs, in-stay requests, and local recommendations.
- A single partner: Managing multiple providers is costly and complex. With Mirai, you have one single partner for your entire direct-sales strategy — website, booking engine, and AI agents.
- Continuous evolution: AI moves fast. With Mirai, you have a partner that evolves continuously, ensuring Sarai grows with new channels, functionalities, and use cases — without disruptive changes.
- Ready for what’s coming — your MCP server: A key element of the future will be MCP servers, designed to become a standard connecting hotels directly with AI solutions like ChatGPT, Claude, or Grok. Intelligence provides the technological and content foundation to publish your own MCP server that serves your data, availability, and rates to AIs.
In short, Sarai is not just another AI assistant. It is the natural extension of Mirai’s direct-sales philosophy — helping you become more independent, improve the guest experience, and maximize your revenue.
Technology and service, hand in hand
If you don’t have time to feed and maintain Sarai, don’t worry. At Mirai, we also offer the perfect solution: our Mirai Omnichannel service, a specialized team that configures, maintains, and manages Sarai daily, ensuring you make the most of its potential without dedicating extra time.
Discover how technology and service come together in one complete proposal.
Why the name Sarai?
The story has everything to do with the future and hospitality. Sarai was the original name of Sarah, a symbol of promise and what’s yet to come. In Arabic, Sarai means “palace,” a place of welcome and hospitality. And in our own name, Mirai, lies the Japanese word for “future.”
From the union of these ideas comes Sarai — a story that combines technology and hospitality.
In any case, remember that you can personalize your agent’s name and image to match your own message, identity, or symbolism. It’s a natural extension of your direct channel — and you should be the one to own that story.
Can I use other AI agents integrated with Mirai?
At Mirai, we believe in offering native, seamlessly integrated solutions — and Sarai joins that family. However, we also maintain more than 200 integrations with third-party companies that provide valuable services for our clients.
Our philosophy is simple: every hotel should choose the products and services that best fit its needs. So, if you prefer to use AI agents from another company, you can do so freely — without any restriction or penalty, of course.
Cost and availability
Our AI super-agent Sarai will be free for the first three months for all Mirai clients, allowing you to try it and experience its benefits first-hand. Pricing will be announced later but will remain just a fraction of what similar market solutions cost.
For more information about integrating Sarai on your website or WhatsApp, as well as about Mirai Omnichannel, contact your Mirai account manager, who will provide all the information you need.
