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The Art of Finding Hidden Treasures

  • Isaac French
  • 10 February 2025
  • 2 minute read
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image

A collapsing barn reveals hand-hewn timber-framed treasures—a gorgeous piece of history begging for redemption. Today: one of the most stunning wedding venues in the country.

Or maybe it’s an old gristmill in rural Maine, weeks or months from crumbling—until someone steps in, restores it, and turns it into one of the most ​sought-after​ farm-to-table restaurants in the world where 60,000 people vie for just 1,500 seats each year.

your moment is now

Think about this: Some of the most valuable amenities in the world might just be buried in your backyard—or hidden in plain sight. The next big transformative destination or idea might be something you’ve passed a thousand times without a second glance.

  • History is crying out to be preserved.

  • Land is yearning to tell its story.

  • And people are hungry for authentic, should-stirring experiences.

Here’s the truth: The opportunity to create something extraordinary has never been greater. Yes, it’s a whole lot of hard work. But the journey is worth it.

time to take action!

Don’t wait for permission. Don’t wait for the perfect moment. Take one small step today:

  • Drive a different route home

  • Research that forgotten property you’ve always wondered about

    The Great F&B Reset: F&B Leaders in Asia weigh-in on the challenges that the industry is facing, the opportunities that have arisen, and how F&B businesses can leverage this great reset.
    Trending
    The Great F&B Reset: F&B Leaders in Asia weigh-in on the challenges that the industry is facing, the opportunities that have arisen, and how F&B businesses can leverage this great reset.

  • Reach out to someone who’s done what you dream of doing

The world needs more dreamers who do. More visionaries who roll up their sleeves. More creators who see potential and have the courage to bring it to life.

So, who will join me?

Who will bring more beauty into the world through craft, creativity, and a deep desire to serve others?

Time to turn the forgotten into the unforgettable.

I’m just one person trying to find my way, but I’m here to help. If this sparks something in you, please, please take action. Even one small step forward today can change everything.

You can do this.

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