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BMW UK partners with Corinthia London to elevate guest experiences with the all-electric BMW i7.

  • Sophie Weir
  • 11 February 2025
  • 3 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article


By Matt Howell

BMW UK is proud to announce a new partnership with Corinthia London to elevate guest experiences with the BMW i7.

Through this collaboration, the exclusive London property adds BMW’s all-electric flagship to its house fleet to provide a luxury chauffeur-driven service for its guests.

BMW UK is proud to announce a new partnership with Corinthia London to elevate guest experiences with the BMW i7. Through this collaboration, the exclusive London property adds BMW’s all-electric flagship to its house fleet to provide a luxury chauffeur-driven service for its guests.

In addition, BMW owners who have booked accommodation with Corinthia London can benefit from complimentary valet parking when presenting their MyBMW app upon arrival.

Corinthia London offers the BMW i7 as its House Car, situated permanently at the front of the hotel on Whitehall Place and available from 11am to 9pm daily for guests on a first come, first served basis.

By Matt Howell

The House Car travels from Corinthia London for drop-off journeys only, within a 1.5-mile radius of the hotel, reaching many popular nearby attractions including historical and cultural landmarks, award-winning theatre and musical destinations, and world-class dining venues across the city. Guests of the hotel can also book the BMW i7 for cross-city, longer distance, and airport transfers via Corinthia London’s Concierge, facilitated by chauffeur company, Chabé.

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While seated in the rear compartment of the BMW i7, passengers can unwind in a reclining seat with an integrated leg rest and immerse themselves in an unparalleled entertainment experience with the revolutionary 31.3-inch 8K BMW Theatre Screen, featuring Amazon Fire TV.

Synonymous with exclusivity and critically acclaimed as the class-leading premium saloon, the BMW i7 was revealed in 2022 and has gone on to redefine luxury in the all-electric saloon segment. With its innovative technology and features, the flagship model successfully delivers exceptional long-distance comfort and unmatched digital experiences for the BMW brand’s most discerning customers.

On the corner of Whitehall beside the River Thames, the 279-room Corinthia London is a reflection of the city’s dynamic spirit.

By Matt Howell

Opened in 2011, behind its grand facade and historic surroundings, is a kaleidoscopic atmosphere of delectable restaurants and bars that spoil for choice, London’s largest day spa, Penthouses with 360° views across the city, and imaginative service touches that delight in every detail.

James Morrison, Head of Business Development, BMW Luxury Class at BMW UK, said; “We are very pleased to partner with Corinthia London and bring the exceptional BMW i7 to their guests. This collaboration highlights our shared focus on delivering unmatched luxury and innovation. With its all-electric powertrain and zero tailpipe emissions, the addition of the BMW i7 to the property’s concierge fleet ensures that each journey complements the premium experience that Corinthia London is known for.”

By Matt Howell

“We are delighted to partner with BMW, a brand synonymous with innovation, luxury, and sustainability—values that align with our own commitment to providing guests of Corinthia London with an exceptional experience. By introducing an electric BMW i7 as our House Car, we are not only elevating the convenience and added service touch we offer our guests, but also embracing a future-focused, environmentally conscious approach to urban travel,” adds Jochem Meijerink, Hotel Manager at Corinthia London.

To learn more about the BMW i7, please click here.

For further information on Corinthia London, please click here.

Please click here to access the full original article.

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