10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Ascott strengthens its presence in Morocco with six new locations and over 600 rooms

  • l.guillotindecorson
  • 26 February 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by HospitalityOn. Click here to read the original article

The Ascott Limited is continuing its expansion in North Africa, with a particular focus on Morocco, a rapidly growing market both touristically and economically. This expansion is based on three international brands: Citadines, Ascott Hivernage, and The Unlimited Collection.

The recent opening of Citadines Almaz Casablanca, a 61-apartment aparthotel, marks the beginning of this expansion, followed by the signing of Citadines Bab Tangier, set to open in 2027. The latter, located near Tangier airport, will feature 130 apartments and aims to cater to the growing demand from business travelers and tourists.

As part of this strategy, Ascott plans several other openings in the coming years, with properties in Casablanca and Marrakech. Among them are Citadines Connect Belvédère Casablanca (Q4 2026), a 60-unit business hotel, Citadines Racine Casablanca (Q3 2025), a 123-apartment residence, as well as Ascott Hivernage Marrakech (Q4 2026), a 100-unit complex, and The Unlimited Collection Marrakech (Q4 2026), a 90-room lifestyle hotel.

Morocco is experiencing sustained tourism growth, with 17 million visitors in 2024 and projections of 20 million in 2025. In this context, Ascott is increasing its presence by establishing properties in strategic areas of the country.

This North African expansion, which represents a 30% growth compared to 2023, strengthens The Ascott Limited’s position as a key player in the regional hospitality market. The group is expanding its global portfolio to 40 properties and over 5,800 units across the Middle East, Africa, and Turkey.

Verge Management Selects TPG Hotels & Resorts to Manage Portfolio of Marriott Select Service Hotels
Trending
Verge Management Selects TPG Hotels & Resorts to Manage Portfolio of Marriott Select Service Hotels

“We are excited to deepen our presence in Morocco, a rapidly growing market offering significant prospects.

We are seeing increasing demand for serviced apartments and lifestyle establishments, segments in which Ascott excels due to its expertise in flexible accommodation, tailored for both short and long stays. The opening of Citadines Almaz Casablanca and the signing of Citadines Bab Tangier are key milestones in our ambitious growth strategy, aimed at providing unique experiences to travelers in this dynamic region.” – Vincent Miccolis, Managing Director for the Middle East, Africa, and Turkey at The Ascott Limited.

Founded in 1984, The Ascott Limited operates more than 980 properties across over 230 cities and 40 countries. It offers a wide range of services including serviced residences, coliving spaces, hotels, senior living accommodations, and student residences.

The group owns several brands, including Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, and Préférence. It also operates a loyalty program, Ascott Star Rewards (ASR), which provides benefits to members.

A subsidiary of CapitaLand Investment Limited, Ascott manages its portfolio through CapitaLand Ascott Trust and private equity funds, while collaborating with a network of partners to manage its properties and optimize real estate investments.

The Ascott Limited

The Ascott

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Hotel Openings

PM Hotel Group Announces Opening of Cambria Hotel Portland Pearl District

  • LODGING Staff
  • 22 August 2025
View Post
  • Hotel Openings

The Seahaus Hotel, part of Marriott’s Tribute Portfolio, opens in Atlantic City

  • Denis Stackeusky
  • 22 August 2025
View Post
  • Hotel Openings

Hard Days Night Hotel reopens restaurant following £87k revamp

  • Corina Duma
  • 22 August 2025
View Post
  • Hotel Openings

OYO’s Sunday Hotel to double UK estate to 50 sites by end of 2026

  • Corina Duma
  • 22 August 2025
View Post
  • Hotel Openings

Preferred Hotels & Resorts welcomes 18 new properties to global portfolio

  • k.fytaki
  • 22 August 2025
View Post
  • Hotel Openings

Travis Kelce and Patrick Mahomes set September opening for new Kansas City steakhouse

  • Ron Ruggless
  • 21 August 2025
View Post
  • Hotel Openings

Rosewood Calistoga Presents a New Vision for the California Wine Country

  • Jade
  • 21 August 2025
View Post
  • Hotel Openings

MGallery Collection unveils its first luxury property in Albania, nestled amongst the picturesque cliffs of the Ionian coast

  • Jade
  • 21 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Summer camp is over for lodging companies
    • 25 August 2025
  • Deepfakes are the new front desk scam
    • 25 August 2025
  • APAC travel shifts from spontaneous getaways to purposeful journeys
    • 25 August 2025
  • What is the problem?
    • 23 August 2025
  • Hunter Hotel Advisors Arranges Sale of Home2 Suites by Hilton Wayne
    • 22 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.