๐ ๐ง๐ต๐ฒ ๐บ๐ผ๐๐ ๐ฝ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐๐ผ๐ผ๐น ๐ถ๐ป ๐น๐๐ ๐๐ฟ๐ ๐ถ๐๐ปโ๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป, ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ, ๐ผ๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ดโ๐ถ๐โ๐ ๐๐ฐ๐ฎ๐ฟ๐ฐ๐ถ๐๐.
Luxury brands donโt just sell productsโthey sell ๐ฎ๐ฐ๐ฐ๐ฒ๐๐. The harder something is to obtain, the more desirable it becomes.
1. ๐ง๐ฟ๐๐ฒ ๐ฅ๐ฎ๐ฟ๐ถ๐๐ โ Some goods are naturally scarce, like Domaine de la Romanรฉe Conti wines or Patek Philippeโs Grand Complications.
2. ๐๐ผ๐ป๐๐ฟ๐ผ๐น๐น๐ฒ๐ฑ ๐ฆ๐ฐ๐ฎ๐ฟ๐ฐ๐ถ๐๐ โ Brands like Ferrari and Hermรจs deliberately limit supply to elevate exclusivity.
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3. ๐ฃ๐ฒ๐ฟ๐ฐ๐ฒ๐ถ๐๐ฒ๐ฑ ๐ฆ๐ฐ๐ฎ๐ฟ๐ฐ๐ถ๐๐ โ Nikeโs sneaker drops or retired luxury designs create the illusion of rarity, fuelling demand.
Scarcity works because it ๐ณ๐๐ฒ๐น๐ ๐ฑ๐ฒ๐๐ถ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐, ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ถ๐๐ฒ๐ฑ ๐๐ฎ๐น๐๐ฒ, ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ป๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ถ๐ป๐๐ผ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐๐ผ๐ฟ๐. But when done wrong, it backfiresโ๐ณ๐ฟ๐๐๐๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐น๐ผ๐๐ฎ๐น ๐ฏ๐๐๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฑ๐ฎ๐บ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ฟ๐๐๐.
The strongest luxury brands master the ๐ฏ๐ฎ๐น๐ฎ๐ป๐ฐ๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐ฒ๐ ๐ฐ๐น๐๐๐ถ๐๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐.
Do you think scarcity strengthens a luxury brandโor is it just another marketing tactic?
#LuxuryStrategy #Exclusivity #ScarcityInLuxury #LuxuryBranding #Hermรจs #Ferrari #Rolex
