Its rebrand means it’s now shortened its name
DidaTravel, a leading B2B travel distribution company, has revealed its change its name to Dida.
The new brand identity was developed in response to the feedback of its supplier and client partners around the world.
Its decision to simplify the name to Dida marks the next chapter in the company’s journey it said.
Rikin Wu, Founder and CEO at Dida said “Our new identity is more than just a change of logo or branding — it’s a reflection of who we are and what we stand for. Over the years, our partners have consistently praised our tech-driven solutions and the adaptability of our teams.”
“The new Dida brand embodies these strengths and reinforces our commitment to delivering smarter, more flexible solutions that will help our partners thrive in an increasingly competitive market.
“In the future, we look forward to collaborating with leading enterprises in and beyond the travel industry, leveraging our strengths and AI technology to explore even more innovative business models.”
