At MURTEC, March 10-12 at Caesar’s Forum in Las Vegas, Magicgate will showcase its latest XR innovations designed specifically to tackle some of the biggest challenges facing multi-unit restaurant operators, quick-service chains, and full-service dining establishments.
Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) are no longer futuristic concepts—they’re practical tools that are transforming restaurant operations today, explained Skip Kimpel, Magicgate. Magicgate’s approach is rooted in practical application and its solutions address real-world operational pain points, such as staff training, efficiency, and customer engagement.
The MURTEC XR Experience Zone, part of the MURTEC exhibit hall, will offer restaurant technologists an opportunity to explore real-world uses of seamlessly integrated XR solutions, including:
• VR Training & Simulation – Enhance staff efficiency and performance through immersive, scenario-based learning.
• AR Remote Support – Empower teams with real-time augmented reality-assisted troubleshooting and guidance.
• AR Data Visualization – Transform complex restaurant analytics into interactive 3D experiences for better decision-making.
• AR-Activated Marketing – Engage customers like never before with interactive, location-based augmented reality experiences.
• Immersive Haptic Devices – Feel the next evolution of digital interaction through touch-responsive XR technologies.
“MURTEC attendees will be delighted by XR technology’s mind-blowing wow factor, but more importantly, they’ll appreciate how XR can yield practical, measurable results—from faster and more effective staff training to truly interactive customer engagement,” said Robert Firpo-Cappiello, Editor-In-Chief of Hospitality Technology & MURTEC.
About Magicgate
Magicgate delivers scalable, immersive XR technologies that address key operational challenges in the hospitality industry. With an emphasis on practical application and ease of integration, Magicgate is advancing the tools that help restaurants run more efficiently.
About MURTEC 2025: Experience Matters The Multi-Unit Restaurant Technology Conference (MURTEC) is the premier event for restaurant technology leaders, bringing together the brightest minds in the industry to explore the latest innovations shaping the future of dining and hospitality. Over the course of three days (March 10-12), MURTEC will offer unparalleled opportunities for networking, education tailored to the specific needs of segments such as QSR, full service, and industry disruptors.
For media inquiries or to schedule a demo at MURTEC 2025, contact: SKIP KIMPEL [email protected] or 954-257-8252.
