Event underscores the significant impact of global entertainment on travel patterns
Mar 20, 2025
The American pop icon is set to make a long-awaited return to Singapore this May after 13 years, marking her only Asian stop on her latest world tour. The announcement has ignited a surge in accommodation searches, highlighting the power of concert tourism in driving travel trends. f
Key takeaways
- 14% Increase in hotel searches: Booking.com data shows a notable rise in accommodation searches for Singapore after the tour announcement.
- Regional interest dominates: The surge is primarily driven by travelers from the APAC region, with the UK ranking 4th globally.
- Australian fans lead the trend: Australian travelers showed the highest spike, with searches increasing by around 14% compared to 2024.
- Local demand also rising: Singaporeans contributed to a nearly 10% rise in accommodation searches, reflecting strong domestic excitement.
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