
At ITB, Kevin King, CEO of Shiji International, stood with Hospitality Net’s Simone Puorto for an engaging discussion on the evolution of hospitality technology, the company”s new branding, and the future of hotel operations. King, a hospitality veteran who started his career as a bellman, understands firsthand the industry’s needs and challenges. He shares how Shiji has transformed from a product-focused company into a service-driven provider, ensuring that technology serves hoteliers—not the other way around. With their latest rebranding, Shiji is creating clarity—for both the industry and itself—by offering flexible, modular solutions that meet hotels exactly where they are.