Icons Dr. Dre and Snoop Dogg announced today (March 27th) the launch of Still G.I.N. By Dre and Snoop – an ultra-premium gin now available for purchase in the UK. Still G.I.N. By Dre and Snoop marks the highly-anticipated second product release from the award-winning beverage brand co-founded by the music legends – and their first entry into the pure premium-spirit space following the global success of its first release, the acclaimed canned cocktail, Gin & Juice By Dre and Snoop.
Definitely smooth, Still G.I.N. By Dre and Snoop stands out as a clean, light modern gin that’s highly mixable – and supremely drinkable. As the first pure bottled spirit with Dre and Snoop’s official cosign, the game-changing Still G.I.N. By Dre and Snoop proves modern yet elegant, bursting with notes of tangerine, jasmine, and coriander for an unforgettable aromatic finish.
The debut of Still G.I.N. By Dre and Snoop marks the brand’s first expansion since its successful launch in 2024 with the innovative, award-winning premium, sparkling gin-based cocktail, Gin & Juice By Dre and Snoop. Similar to how Gin & Juice By Dre and Snoop pays homage to Snoop’s smash hit song “Gin and Juice” produced by Dr. Dre, Still G.I.N. By Dre and Snoop takes its concept from another of the duo’s classic collaborations – the timeless hit “Still D.R.E.” from Dr. Dre’s groundbreaking multi-platinum album 2001.
“This is not a spirit that we’re just putting our name on,” Dr. Dre explains. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavour, the packaging… Everything had to be perfect. Snoop said it best: we’re better together – it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg clarifies. “We’ve been a part of the evolution of this gin – from the creation of the flavour to the percentage of alcohol that’s in it – and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
Indeed, Still G.I.N. By Dre and Snoop embodies the vibrant citrus-forward flavour profile that effortlessly brings out the best of a cocktail’s essential ingredients, with subtle floral and spice notes introduced to balance and complete its complexity. This highly-refined botanical gin blend comes from the artisanal process of vapour distillation in a copper pot – skipping no steps in crafting an ultra-premium yet easy-drinking spirit worthy of putting Dre and Snoop’s name on the bottle.
Still G.I.N. By Dre and Snoop will be rolling out Nationally across the On and Off trade this spring and is available now at www.dreandsnoop.com for £38 RRP. The unique honeycomb 70cl bottle and eye-catching packaging for Still G.I.N. By Dre and Snoop was designed by Ini Archibong (who also conceived the distinctive branding for Gin & Juice By Dre and Snoop).
The rollout of Still G.I.N. By Dre and Snoop comes on the heels of the company’s successful first year with Gin & Juice By Dre and Snoop, including expansion into the UK and winning numerous industry awards. “There’s a magnificent team of people around us,” Dr. Dre says: alongside its namesake co-founders, the spirit-driven company is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails.
“Dre and Snoop were involved in every step – from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip,” the brand’s Chief Strategy Officer Andrew Gill notes. “Focusing on the complexity of balancing all-natural botanicals, we blended the spice, botanical, and garden ingredients until we had exactly the right profile – one that appeals to a wide variety of palates, but complex enough to satisfy the most sophisticated gin expert. Together, what we came up with Dre and Snoop was the gin we’ve always wanted to make.”
Dr. Dre and Snoop Dogg have marked the launch of Still G.I.N. by Dre and Snoop, with a groundbreaking new ad. Blurring the lines between eras, the duo have united with legends Frank Sinatra and Sammy Davis, Jr. through cutting-edge technology – marking another milestone moment for their premium spirit venture. Still G.I.N. For Everybody: A Toast Between Legends brings these legendary artists together through innovative AI. capturing the balance of classic and modern that defines Still G.I.N. By Dre and Snoop and its namesake creators. The 90-second extended version of the ad lives on the brand’s YouTube channel.
To bring this vision to life, the brand collaborated with its creative agency, Rosewood Creative, acclaimed director Dave Meyers (Taylor Swift, Kendrick Lamar), and entertainment-focused generative AI company Metaphysic. The result is a “what if?” meeting that cinematically bridges past, present and future generations of superstars (including model-actor Lori Harvey, who makes a surprise cameo). The team worked in close partnership with the Sinatra and Davis estates to ensure a faithful representation that honours how Frank and Sammy would have carried themselves.
For more information and locations to purchase, visit www.dreandsnoop.com
