AI-powered hotel bookings debut with Selfbook and Tripadvisor, turning spontaneous travel ideas into instant actions – all within a single platform
Mar 27, 2025
Perplexity has launched a new hotel booking feature in partnership with Selfbook and Tripadvisor, reflecting a broader shift toward “agentic action”—a vision where AI helps users instantly act on their inspiration. Instead of jumping between tabs and websites, users can now search, get recommendations, and book hotels directly within Perplexity’s platform, streamlining the journey from idea to action.
Key takeaways
- Agentic action in focus: The feature is designed around the idea that users should be able to book hotels at the moment of inspiration, without leaving the search interface.
- Integrated booking experience: Users can ask a question in natural language and immediately see hotel options and reviews, then complete bookings within Perplexity.
- Selfbook’s role: Provides the financial and booking infrastructure through a single API, enabling seamless transactions.
- Tripadvisor integration: Offers reviews and insights to help users make informed choices quickly and confidently.
- Answer modes for vertical search: Perplexity’s new “answer modes” (e.g., travel, shopping) deliver structured, actionable responses beyond standard AI-generated text.
- Mobile and pro perks coming: The feature is currently available on web, with mobile access and Pro-user discounts coming soon.
- More travel options ahead: Flights and car rentals are expected to follow, expanding the vision of complete in-platform travel planning.
- Part of a larger AI trend: Aligns with new offerings from OpenAI and Amazon, as the industry moves toward AI tools that both inform and act on users’ behalf.
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