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Sofitel makes a stylish TikTok debut

  • Automatic
  • 27 March 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

A playful video series redefines luxury hospitality storytelling for a new generation of travelers

Mar 27, 2025

The French luxury hotel brand is launching a new video-first campaign titled ‘Sofitel Encounters’, showcasing a playful and cinematic view of luxury hotel life. The campaign will appear on Instagram, Facebook, YouTube, and, for the first time, TikTok – marking a new chapter in Sofitel’s social media presence.

Key takeaways

  • ‘Sofitel Encounters’ is a video series blending elegance, humor, and behind-the-scenes storytelling with heartfelt guest-staff moments across Sofitel hotels.
  • The three-part series introduces quirky characters and humorous scenes like croissant debates, ASMR pillow reviews, and quirky morning routines.
  • The campaign highlights Sofitel’s signature touches, such as La Haute Croissanterie and the personalized ‘Sofitel MY BED’ experience.
  • This marks Sofitel’s debut on TikTok, targeting a younger, Gen Z and Millennial audience with relatable, snackable content.
  • The campaign aims to connect authentically through refined yet playful storytelling on modern digital platforms.

Watch the videos on TikTok

Please click here to access the full original article.

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