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Google expands AI capabilities across travel tools

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  • 28 March 2025
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This article was written by Hospitality Today. Click here to read the original article

New features include global hotel price tracking, smarter itinerary planning, and expanded language support for Google Lens

Mar 28, 2025

Google has rolled out a series of major updates to its travel tools, enhancing the experience with the power of artificial intelligence (AI). These updates aim to simplify travel planning, streamline hotel and flight searches, and make navigating new places more intuitive—whether you’re organizing a trip, exploring your photos, or interacting with the world through your smartphone camera.

Key takeaways

  • Hotel price tracking: A new global feature now allows users to track hotel prices, similar to Google Flights, on both mobile and desktop browsers.
  • Maps screenshot list: Google Maps can now detect places from screenshots saved in your camera roll, using Gemini AI to highlight them on the map (iOS only for now, U.S. and English only).
  • AI itinerary builder: AI Overviews help users plan trips by building regional or country-specific itineraries and exporting travel recommendations (English, U.S., mobile and desktop).
  • Gems feature: Google’s custom AI assistants, called Gems, are now free and available to all users for tasks like trip planning, destination searching, and packing list creation.
  • Multilingual Google Lens: Lens AI Overviews are expanding beyond English to support queries in Hindi, Indonesian, Japanese, Korean, Portuguese, and Spanish in most countries where the feature is available.

Get the full story at Google

HRS Finds Dedicated Sustainability Strategies are Driving More Corporate Bookings to Hotels with Lower Emissions and Operational Costs
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HRS Finds Dedicated Sustainability Strategies are Driving More Corporate Bookings to Hotels with Lower Emissions and Operational Costs

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