Vacances Bleues has named Arnaud Vogel as its new Director of Digital Transformation and Organization, reinforcing the group’s long-term commitment to innovation and operational efficiency.
With more than a decade of experience at the company and a strong background in digital systems, Vogel also joins the management board, signaling a strategic emphasis on technology-led development.
A graduate of EFREI engineering school, Arnaud Vogel began his career in Press and publishing, before transitioning into tourism. Since joining Vacances Bleues, he has held several key roles supporting the digitalization of services. In his new position, effective January 1, 2025, he now leads a team of around 20 people focused on driving digital transformation across the organization.
“Digitalization is a key lever for optimizing our processes and supporting the company’s growth. My ambition is to put in place the most effective tools and organizations to improve business operations, sales performance, company management and customer satisfaction. As part of this dynamic, the integration of artificial intelligence will be a major challenge over the next few years to achieve these objectives and reinforce the company’s competitiveness in the long term.”- Arnaud Vogel, Director of Digital Transformation and Organization at Vacances Bleues
Vogel’s priorities include enhancing CRM and loyalty program performance, improving data quality for more informed decision-making, and integrating artificial intelligence to support operational agility. Training staff in the use of AI and maintaining a strong technological watch are central to his approach.
“We are delighted to welcome Arnaud to the management board. The transformation issues he is responsible for are at the heart of the company’s strategy and therefore have their rightful place in this governance body. With ten years’ experience at Vacances Bleues, Arnaud has made a decisive contribution to the modernization of our digital tools. His expertise and vision of tomorrow’s challenges, particularly in terms of artificial intelligence, will be invaluable assets for our development.” – Jerôme Vayr, Chairman and CEO of Vacances Bleues
This leadership change underscores Vacances Bleues’ ongoing transformation strategy. With a portfolio of 26 properties in France and travel offerings in 120 international destinations, the group continues to evolve its services to meet the expectations of modern travelers—balancing innovation with its core mission of accessible, sustainable tourism.
