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Wunderkind Report: Fragmented Ordering App Landscape Poses Challenges, Opportunities for Restaurants

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  • 9 April 2025
  • 3 minute read
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This article was written by Hospitality Technology. Click here to read the original article

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SuiteOp, the first Guest Operations Platform that connects hospitality teams and guests in one unified ecosystem, announced it has raised $3 million in seed funding, marking the company’s first external financing. The capital will be used to accelerate development, roll out next-generation automation tools, and expand into new markets. 

ScOp led the round, which included participation from Dream Capital, strategic angel investors Kunal Shah (co-founder of ButterflyMX), Sudeep Singh (Founder of HealthArc), and Song Pak (former Executive Vice President at Revolution), and a private European fund.

SuiteOp emerged from the real-world challenges faced by co-founders Jean-Emmanuel Losi and Simon Seroussi while scaling Sosuite — a short-term rental brand managing hundreds of units across Philadelphia. In the wake of COVID-19, they grappled with skyrocketing operational costs, chronic labor shortages, and disjointed software stacks that made scaling harder. Rather than accept these inefficiencies, they set out to build the automation-first operating system they couldn’t find in the market. 

While SuiteOp was born in the short-term rental space, it now powers a wide range of lodging businesses — from boutique hotels to hybrid operators — facing the same operational challenges.

SuiteOp simplifies critical lodging operations by combining IoT oversight and smart automation, white-labeled guest portals, guest screening, task management, and analytics into one cohesive workflow. This unified approach empowers property managers of all sizes to deliver high-end guest experiences without requiring extensive resources or enterprise-level budgets.

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Since its launch, SuiteOp has relied almost entirely on word of mouth and referrals to support tens of thousands of units across multiple markets. Over the past year, the company saw a fivefold increase in run rate, sustained 15% month-over-month growth, and maintained zero percent customer churn — an impressive feat given ongoing industry headwinds.

The fresh capital will fuel the next phase of SuiteOp’s growth, focused on deepening cutting-edge automation that allows operators to stay lean, reduce overhead, and operate more efficiently in today’s high-cost, labor-constrained environment. With demand for consolidated hospitality technology surging, SuiteOp is also poised to expand into key growth markets where its product-first approach gives independent operators a clear edge. 

By doubling down on automation and ease of use, SuiteOp will continue bridging the gap between front and back-office teams through integrated workflows, enabling both sides to enhance guest satisfaction with greater efficiency.

Simon Seroussi, Co-Founder of SuiteOp, said: “Hospitality operators are under more pressure than ever to deliver standout guest experiences while juggling rising costs and ongoing labor shortages. We built SuiteOp after feeling those same pain points firsthand while running our own property management company. With this investment, we’re doubling down on predictive AI capabilities that help operators prevent issues before they impact guests, raising the bar on efficiency while making premium hospitality accessible to operators of any size.” 

Jean-Emmanuel Losi, Co-Founder of SuiteOp, said: “Technology in hospitality should be a bridge, not a barrier, yet many operators are forced to navigate a maze of disconnected tools just to keep their businesses running. When we started Sosuite, we did not intend to start a software company. Still, the reality is that no existing solution could keep up with the real-world operational complexity of running many properties at scale. With this new funding, we’re not just refining the product, and we’re reimagining how hospitality businesses can operate more efficiently, profitably, and with much less stress.”

Cormac O’Connor, Partner at ScOp, said: “In an industry where experience is everything, SuiteOp delivers a level of operational cohesiveness that’s been missing. It’s rare to see a product so immediately relevant to market needs, coupled with a founding team that genuinely understands the day-to-day pressures of hospitality. We see massive potential for SuiteOp to become the industry standard for operators looking to evolve beyond fragmented tools and manual processes.”



Founded in 2023, SuiteOp is the first Guest Operations Platform that connects hospitality teams and guests in one unified system. By seamlessly connecting field teams, back-office staff, and guests in a unified platform, SuiteOp eliminates inefficiencies and enhances coordination across all aspects of property management. 

Please click here to access the full original article.

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