Google on how AI is helping it catch suspicious edits and fake five-star reviews
Apr 11, 2025
Google Maps is packed with valuable business information, and to keep this data trustworthy, Google relies on a mix of AI and human analysts. The company is continuously improving its methods to ensure that Business Profile details are accurate and protected from abuse.
Key takeaways
- Using AI to stop scammers: With the help of Gemini AI, Google removed over 10,000 fake listings created by scammers posing as locksmiths. The AI now flags suspicious edits – like sudden changes in business categories – across multiple languages and industries.
- Detecting fake reviews: AI is also used to spot dishonest five-star reviews. Google has introduced alerts in the U.S., U.K., and India to notify users when suspicious reviews are removed, with a global rollout coming soon.
- Proactive protection: By combining AI with human oversight, Google is strengthening its systems to catch abuse early and keep business information credible.
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