Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of brands, and goop, Gwyneth Paltrow’s modern lifestyle brand, have joined forces to debut Sleep Training for Grown-Ups – a three-part video series designed to help travelers enhance their sleep experience both at-home and on the road.
Following last year’s global launch of Westin’s next generation Heavenly® Bed, this creative partnership reinforces Westin’s status as a leader in the experience of sleep by providing new tips and insights from the industry’s top wellness experts. Sleep Training for Grown-Ups will feature Gwyneth Paltrow alongside esteemed sleep physician and research scientist Dr. Cheri D. Mah, MD, MS. Each episode explores how one’s daily routines play a critical role in enhancing their sleep experience and overall wellbeing, while sharing science-backed insights on how to establish better sleep, dietary and exercise habits — each of which are essential for those balancing the demands of a busy lifestyle.
For over 25 years, Westin has redefined sleep while traveling, starting with our groundbreaking Heavenly Bed.
At Westin, delivering a truly restorative night’s sleep is a commitment – our north star. That’s why we’re constantly pushing the boundaries of comfort on the road. Through this exciting partnership with goop and Gwyneth Paltrow, we’re blending expert-backed wellness solutions with Westin’s signature sleep amenities, ensuring travelers wake up not just rested, but truly restored. Peggy Roe, Executive Vice President and Chief Customer Officer of Marriott International
From combatting the ‘First Night Effect’ when traveling and discussing the ideal room temperature for sleep (60-67 degrees) to debunking myths around topics such as ‘sleep debt’ or strategic napping, the video series provides travelers with valuable concepts and tips on how their daily routines can massively affect their sleeping patterns, and in turn their overall wellbeing.
Of all the wellness topics that have captured my interest over the years, sleep has remained the most essential. Partnering with renowned sleep physician and research scientist Dr. Cheri Mah, alongside Westin—a brand deeply dedicated to the importance of a good night’s sleep—is an incredible opportunity to explore and share insights on a fundamental pillar of well-being. Sleep is vital to our health, and I’m excited to help bring this invaluable knowledge to broader audiences, empowering more people to prioritize their rest. Gwyneth Paltrow, founder and CEO of goop.
Sleep Training for Grown-Ups is now live on goop’s new Sleep Training Hub,which includes a library of curated sleep-centric content, covering everything from beating jet lag and remedying overnight flights to exploring sound baths and improving sleep scores. Also available to consumers as part of the partnership is a new Sleep Shop, where consumers can purchase Westin’s next generation Heavenly Bed as well as a selection of beauty, wellness, fashion, and home products, all curated through the lens of a great night’s sleep.
The Sleep Training for Grown-Ups series was produced by UNR Studios, with Executive Producers Justin Barocas and Carlos Naude, and directed by Ora DeKornfeld. For additional information on Westin Hotels & Resorts, visit www.westin.com.
About goop
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. goop Beauty delivers clean, high-performance, and luxurious essentials for skin, hair, and body. G. Label by goop is defined by classics, reimagined for the modern woman—fashion that is effortlessly refined and subtly sophisticated. goop Wellness was created to address real needs with science-backed, evidence-based solutions. It includes a sexual wellness collection designed to enhance pleasure, without shame. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About UNR Studios
UNR Studios is an end-to-end scaled content engine that delivers high-value, high-volume content at the speed of culture, with an unreasonable ambition to redefine what it means to be a production company in today’s ever evolving marketplace. Within their Branded Entertainment offering, UNR bridges the brand and entertainment worlds with powerful, impactful, character-centric storytelling. Over the past ten years, UNR has been laser focused on making award-winning branded entertainment, movies, TV shows, documentaries and digital series for some of the biggest names in today’s cultural zeitgeist which has resulted in multiple awards including Emmys, Oscars, Baftas, James Beard, Streamys, and Critics Choice amongst others. You can find more about their projects at www.unreasonablestudios.com.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 31 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
Erica Roney
Senior Manager, Premium Brands Public Relations
Marriott
