Starhotels continues its growth strategy by announcing the acquisition of ownership and management of the Hermitage Hotel & Resort in Forte dei Marmi, strengthening its leadership position and reaffirming its natural vocation for high-profile Italian hospitality.
Located in the heart of Versilia, the Hermitage Hotel & Resort is an elegant eco-friendly family resort nestled within a lush park spanning over one acre, surrounded by pine forests with views of the Alpi Apuane. Founded in the 1970s by the Maschietto Family and afterwards renovated by architect Vittorio Maschietto, the hotel offers a sophisticated and sustainable retreat featuring 59 rooms and suites, refined bar and restaurant, a large swimming pool within the beautiful park, which also includes a dedicated vegetable garden serving the restaurant: all designed for relaxed and exclusive hospitality.
The hotel will join the prestigious Collezione portfolio at the end of 2025 summer season, marking Starhotels’ major expansion into the Resort segment. With this strategic move, Starhotels further strengthens its position in the luxury segment of the Italian market, enriching its offering with one of Italy’s most celebrated and beloved seaside destinations, a symbol of the Italian lifestyle. Forte dei Marmi, long synonymous with elegance and quality tourism, represents a strategic destination in the brand’s development plan.
Elisabetta Fabri, President and CEO of Starhotels, and Giacomo Maschietto, CEO of Augustus Hotels, express their satisfaction with the agreement reached, which aligns with the development direction that both companies have set for themselves.
The Hermitage will maintain its unique identity, enhanced by Starhotels Collezione’s management expertise and standards of excellence. Targeted investments are planned to further enhance the property, improving the guest experience with new services, sustainable initiatives, and an increasingly refined lifestyle offering, in complete harmony with the natural environment that surrounds it.
This new acquisition is part of the Group’s dynamic 2024-2025 period: September 2024 saw the reopening of Hotel d’Inghilterra, an iconic 5-star hotel in Rome located on Via Bocca di Leone, just a few steps from Via Condotti. Summer 2025 will see the opening of the 5-star Hotel Gabrielli Venezia – Starhotels Collezione and the launch of Teatro Luxury Apartments Firenze – Starhotels Collezione, an innovative luxury residential offering in the heart of Florence. These operations confirm Starhotels’ dynamism and its determination to strategically maintain a presence across various facets of high-end hospitality, while consistently upholding the high standards of excellence that distinguish the brand.
Hermitage Hotel & Resort
Via Cesare Battisti, 50
Forte dei Marmi, 55042
Italy
+39 0584 787144
