Ever eaten something so perfectly balanced in taste that you had to take another bite?
That’s the bliss point: the exact mix of sweetness, saltiness, or acidity that makes food irresistible.
Howard Moskowitz, a market researcher, discovered that products thrive when they hit this precise satisfaction level: not too much, not too little.
And guess what?
Revenue management works the same way.
Where’s the Bliss Point in Pricing?
If rates are too high, you price yourself out of demand.
If rates are too low, you miss revenue potential. If pricing is too volatile, guests don’t trust you. If pricing is too static, you ignore market signals.
The perfect balance?
Just high enough to maximize revenue, just low enough to maintain conversion.
Beyond Pricing—The Bliss Point in Revenue Strategy
🔹 Upselling
Too aggressive, and guests feel squeezed. Too passive, and you miss easy revenue.
🔹 Distribution
Over-reliance on OTAs hurts profit. Too much direct-only strategy limits reach.
🔹Discounting
Frequent discounts cheapen your brand. No promotions at all kill impulse bookings.
How to Find Your Revenue Bliss Point
1️⃣ Test & Adjust – Pricing isn’t set-it-and-forget-it. Constant tweaks bring you closer to optimal results.
2️⃣ Look at Data, Not Just Competitors– Just because the hotel next door drops rates doesn’t mean you should.
3️⃣ Optimize for Long-Term Value – A full house at low rates isn’t success. The right mix of rate + occupancy is.
The best revenue managers don’t just chase short-term wins. They master the balance.
And when you find your bliss point, you don’t just drive revenue, you create a pricing strategy guests love.
