Hotelier, “I don’t rely on OTAs”
But then there’s this….
Most bookings come from OTAs – especially in high season.
Panic sets in when OTA performance drops.
First move to boost occupancy is OTA rate changes or promos.
Your repeat guests are rebooking through OTAs.
Brand keywords are dominated by OTA ads.
No direct marketing, training or technology plans.
Commission costs are 3X more than direct booking investments
Team relies on OTA tools instead of improving their technology
Marketing feels like guesswork, not leadership
You assume “as long as rooms are full, it doesn’t matter how”
Invisible costs linked to outsourcing your revenue can quietly erode
your confidence, your strategy, and even your career growth.
There are four areas where OTA dependence hides,
and why it’s not just about commissions.
If you’ve ever thought “Do we rely on OTAs a bit too much?”,
this one’s for you.
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