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#revenuemanagement #hospitalityleadership #commercialexcellence… | LodgIQ

  • LodgIQ
  • 25 April 2025
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

When you’re not buried in spreadsheets, you can finally see the big picture.

At Refinery Hotel, Michelle Mu Sharma, Commercial Director, saw firsthand how the shift to LodgIQ transformed not just her mornings — but her entire commercial performance.

“The first hour of my day used to be all excels. LodgIQ didn’t just save me time, it shifted my entire focus. It cleared the clutter so I could focus on what actually moves the needle.”

With LodgIQ in place, the team unlocked room-type pricing deltas of up to $500 on peak weekends, increased direct bookings above 40%, and achieved close to 90% occupancy — all while maintaining a strong Net ADR and minimal discounting.

That’s the difference between reacting and leading.

Read the full case study: https://lnkd.in/eG_NxcDy

#RevenueManagement #HospitalityLeadership #CommercialExcellence #HotelStrategy #DirectBookings #DataDrivenDecisions #HospitalityInnovation #RefineryHotel

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Please click here to access the full original article.

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