MICE demand across Asia Pacific is shifting—and fast. While corporate meetings still lead, new industries and segments are emerging with strong momentum, including a +380% surge in Urban Infrastructure meetings. This quarterly report is perfect for hotel sales, revenue, and commercial teams looking to capture share and drive RevPAR.
Inside this report, you’ll get a high-level view of:
- The top-performing industries driving MICE business in APAC
- Market segments showing unexpected growth, including SMERF and Weddings
- Key industry shifts—who’s climbing, who’s falling, and why it matters
- Actionable takeaways to help hotel teams capture share and boost RevPAR
Download the Q1 2025 report to see where demand is heading—and how your hotel can stay ahead!
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
Cendyn has over 35,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
