One of the foundational pillars of the strategy was the seamless integration of D-EDGE’s platform with The Sukhothai’s website and external booking engine. This technical enhancement removed friction from the booking process, making it easier for guests to reserve their stay directly.
This integration ensured that accurate, real-time rates were automatically synced and displayed on Google Hotel Ads, increasing visibility and attracting direct bookings with advanced tracking capabilities, providing precise campaign performance insights, enabling continuous optimisation for better results.
