Buying Tech: Daydream vs. Reality

This article was written by Hospitality Net. Click here to read the original article

Buying Tech: Daydream vs. Reality — Photo by Infinito

Ever played Microsoft Flight Simulator on an Xbox? It’s fun. You sit in the cockpit, press buttons, take off, and land like a pro. I personally am more from the Commodore 64 time so my joysticks and games looked a bit …. well….basic I believe was the language

Load”$”, 8,1

Back to 2025…playing…got it….let’s be real: you’re not actually flying a plane.

This is exactly what happens when hotels buy systems.

In their heads, they think they’re piloting a 747. In reality, they’re just pressing buttons on an Xbox controller.

The Dream vs. The Reality

🚀 The Dream:

You buy a system.
It magically integrates.
AI optimizes everything.
Revenue soars.
Life is easy.

💥 The Reality:

Integration is complex.
Your data is a mess.
Strategy > automation.
“Set it and forget it” doesn’t exist.
Garbage in = garbage out.

Here’s What Happens Instead

Hotels often buy the dream, not the system.
They see a slick demo, hear big promises, and think, “This will run itself.” Then… reality hits:

The system needs actual inputs.
Data issues create errors.
AI isn’t a miracle worker.

It’s like buying a 747 and realizing you actually have to fly it.

The right system can transform your business, but only if you know the difference between flying a real plane and pressing buttons on a game controller.