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How Margaritaville’s “Surprise and Delight” Loyalty Strategy Drove $160M – Claudia Infante, Margaritaville

  • Josiah Mackenzie
  • 30 April 2025
  • 1 minute read
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This article was written by Hospitality Daily Podcast. Click here to read the original article


How Margaritaville’s “Surprise and Delight” Loyalty Strategy Drove $160M – Claudia Infante, Margaritaville











UKHospitality: Tube strikes ‘incredibly disappointing news’
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UKHospitality: Tube strikes ‘incredibly disappointing news’

April 30, 2025

How Margaritaville's

In this episode, Claudia Infante, Chief Data Officer at Margaritaville, shares how an innovative loyalty program has attracted about 400,000 members and driven $160 million in revenue by focusing on delighting guests.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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