A Brand Built for Malaysians, by Malaysians
Unlike Western kombucha brands that focus on internationally popular flavours, WonderBrew’s approach is distinctly Malaysian. The brand prioritises locally inspired profiles such as markisa (passionfruit), lemongrass, and pomelo, catering to palates that favour familiar, refreshing tastes. Additionally, WonderBrew sources many of its ingredients from local organic farms, supporting Malaysian agriculture while ensuring quality and sustainability.
“Kombucha has traditionally been perceived as an acquired taste, but we’ve adapted our flavour profiles to better resonate with Malaysian consumers. Our goal is to position it as an enjoyable lifestyle beverage as well as a gut-friendly drink,” Poh explains.
Strategic Retail and Expansion Plans
Currently, 60% of WonderBrew’s sales come from grocery retail, a channel the brand continues to prioritise. Its presence spans over 1,700 locations nationwide, including premium grocers and supermarkets. Moving forward, the brand is eyeing a broader entry into mass-market grocery chains to increase accessibility and affordability.
While kombucha remains the core product, WonderBrew is also exploring new categories to further penetrate Malaysia’s growing functional beverage market. With a strong belief in fermented wellness drinks, the company sees potential in Jun Tea—a honey-based probiotic beverage—positioning it against premium honey drinks like Manuka-based products while keeping it at an accessible price point.
“There’s a gap in the market we want to fill. Honey-based drinks are well accepted in Malaysia, and Jun tea offers a unique fermented take on it. We believe this category has strong potential, and we’re actively working on marketing, sampling, and promotional efforts to build awareness,” Poh adds.
Additionally, future product development could include coconut-based and yoghurt-based probiotic drinks, aligning with Malaysian taste preferences and the growing demand for gut-friendly beverages.
