Wendy’s menu innovations include next week’s launch of Frosty Fusions.
Mobile App Engagement
Behind the scenes, Wendy’s continued to enhance personalization features, including the ability to deliver each customer digital messaging that is most relevant to them.
These investments are paying off, driving improvements across app engagement metrics. In Q1 the brand’s conversion rate “reached an all-time high” and digital mix surpassed a record 20+% of total sales, Tanner added.
In Q1 Wendy’s added gamification to the mobile app, increasing stickiness and “giving customers a compelling reason to engage with the brand beyond the point of purchase,” Tanner said.
Getting Orders Right, Every Time
Order accuracy remains the top driver of customer satisfaction, and Wendy’s is attacking it with technology. A recent pilot includes a two-pronged approach: sandwich label printers and smart delivery scales. Both tools are designed to ensure that every item is customized and every order is complete.
“In restaurants that utilize these tools, order accuracy has significantly improved,” Tanner noted. “…We’re already making progress, taking the right steps to reach our full potential.”
New Promotions
Wendy’s is also turning up the volume on value and menu innovation, leaning into a 100 Days of Summer promotion, new Frosty swirls and fusions, and an upcoming collaboration with chip brand Takis. These efforts are designed to connect with consumer passion points and deliver on both excitement and affordability.
“Despite the uncertain macro environment, we remain focused on controlling what we can control,” said Wendy’s CFO Ken Cook during the call with analysts. “We believe that our programming for the remainder of the year will give customers compelling reasons to choose Wendy’s and allow us to win in the marketplace.”
