WEBINAR: Taste the Innovation: Coca-Cola Pours into Restaurant Tech with Purpose

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Thu, Jun 12, 2025 11:00 AM EDT

Join Hospitality Technology as we sit down with one of the newest and most iconic members of the Restaurant Technology Network. Discover how Coca-Cola, the master of must-have refreshments, is not just meeting the demands of the future, but shaping it. Backed by 139 years, Coca-Cola is transforming the digital beverage landscape, creating game-changing value by focusing on bringing crave-worthy products ‘within a click’s reach of desire’ for consumers, while fueling profitability for restaurants.

Consumer Insights.

What really makes customers loyal? Digital ordering alone could represent 35% to 50% of total restaurant revenue over the next decade, and engaging customers effectively throughout the digital journey is mission-critical. Coca-Cola’s exclusive research uncovers consumer patterns, helping restaurants identify the best products and platforms to meet ever-changing guest demands.

Digital Optimization.

Did you know that only about half of customers know what they want before browsing a digital menu? Optimizing this journey with personalized reminders can significantly boost beverage sales. For example, partnerships with DoorDash and UberEats account for about nine out of every ten orders on third-party platforms, translating to more than 10 million orders per day in the US. With emerging tech, tech-forward partnerships, and data as a key tool, Coca-Cola is helping restaurants optimize digital menus to maximize profitability.

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Real-World Use Case.

We’ll bring it all into focus by tapping a restaurant brand that leaned in with Coca-Cola, with powerful results. Learn how seemingly simple menu changes increased beverage attachment and resulted in significant found revenue. Explore ways you can tap this powerful formula to increase profitability and win bigger inside your digital ordering channels and beyond.

Whether you’re a savvy restaurant operator seeking refreshing new ways to maximize digital sales or a technology provider looking to partner with Coca-Cola, join us and dive in. Because it’s not just about crafting the perfect beverage—it’s about fueling the future of foodservice.

Speakers:
Josh Gurley, Vice President, Digital Partnerships & Capabilities at The Coca-Cola Company
Robert Firpo-Cappiello, Editor-in-Chief at Hospitality Technology

Sponsored By:
The Coca-Cola Company