10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why guest segmentation matters more than ever for hotels

  • Automatic
  • 23 May 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

With shifting guest expectations and economic uncertainty, segmentation isn’t just a marketing upgrade – it’s a business imperative

May 23, 2025

In today’s attention-fragmented digital environment, many hotels are still sending generic, one-size-fits-all marketing messages—despite clear evidence that personalization drives better engagement. With 81% of consumers preferring personalized experiences, guest segmentation is no longer optional; it’s essential. Hotels can significantly improve their marketing performance by using the guest data they already collect to divide audiences into meaningful groups and deliver more relevant, timely communication.

Key takeaways

  • Generic outreach is ineffective: Mass emails to entire databases are increasingly ignored and often relegated to spam folders.
  • Segmentation drives engagement: Breaking down your audience based on booking history, preferences, and behaviors leads to more personalized and effective communication.
  • Consumers expect personalization: 81% of guests prefer brands that understand and personalize their experience, both digitally and in-person.
  • Use the data you already have: Effective segmentation doesn’t require invasive data collection; existing data like past stays, booking channels, or spending habits can be enough.
  • Strategic impact: Tailored messaging improves Find, Book, and Grow strategies—helping attract new guests, convert more bookings, and increase loyalty.
  • Immediate action: A practical guide now available offers five easy segmentation strategies hotels can implement today.

Download the full guide at Cendyn

Trending
Dusit adds ninth brand with upper-upscale concept

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

Google Zero is here — now what?

  • by Nilay Patel
  • 26 August 2025
View Post
  • Marketing

Thomas Cook restarts package holidays to Tokyo

  • Travel Weekly Group Ltd
  • 22 August 2025
View Post
  • Marketing

Find Your Fit: The Smart Way to Build a Profitable Channel Mix

  • Nashi Dasgupta
  • 19 August 2025
View Post
  • Marketing

Emerging Travel Group integrates with…

  • Travel Weekly Group Ltd
  • 14 August 2025
View Post
  • Marketing

How to Increase Hotel Bookings with Smarter Data Use

  • TrustYou Editorial Team
  • 12 August 2025
View Post
  • Marketing

Lulu Boutique Hotel: Seamless Tech, Unique Stays — A Perfect Match with STAAH

  • Nashi Dasgupta
  • 10 August 2025
View Post
  • Marketing

What if most of your Meta results would’ve happened anyway? | Peter Buckley posted on the topic | LinkedIn

  • Peter Buckley
  • 7 August 2025
View Post
  • Marketing

Google search boss says AI isn’t killing search clicks

  • Ryan Whitwam
  • 7 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Looking Beyond Data: A Reflection on the Bigger Picture
    • 27 August 2025
  • Scroll, Click, Book: Why the Guest Journey Starts Before They Search
    • 27 August 2025
  • Hyatt Taps Way to Unify Guest Experiences and World of Hyatt Loyalty Program
    • 26 August 2025
  • Bobby’s Burgers by Bobby Flay is expanding internationally for the first time
    • 26 August 2025
  • Hotels Risk Guest Trust by Using ChatGPT with Private Data, Warns Ireckonu
    • 26 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.