10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why guest segmentation matters more than ever for hotels

  • Automatic
  • 23 May 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

With shifting guest expectations and economic uncertainty, segmentation isn’t just a marketing upgrade – it’s a business imperative

May 23, 2025

In today’s attention-fragmented digital environment, many hotels are still sending generic, one-size-fits-all marketing messages—despite clear evidence that personalization drives better engagement. With 81% of consumers preferring personalized experiences, guest segmentation is no longer optional; it’s essential. Hotels can significantly improve their marketing performance by using the guest data they already collect to divide audiences into meaningful groups and deliver more relevant, timely communication.

Key takeaways

  • Generic outreach is ineffective: Mass emails to entire databases are increasingly ignored and often relegated to spam folders.
  • Segmentation drives engagement: Breaking down your audience based on booking history, preferences, and behaviors leads to more personalized and effective communication.
  • Consumers expect personalization: 81% of guests prefer brands that understand and personalize their experience, both digitally and in-person.
  • Use the data you already have: Effective segmentation doesn’t require invasive data collection; existing data like past stays, booking channels, or spending habits can be enough.
  • Strategic impact: Tailored messaging improves Find, Book, and Grow strategies—helping attract new guests, convert more bookings, and increase loyalty.
  • Immediate action: A practical guide now available offers five easy segmentation strategies hotels can implement today.

Download the full guide at Cendyn

What Is Hotel Revenue Management?
Trending
What Is Hotel Revenue Management?

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

#luxurybranding #visualidentity #digitalpresence #aestheticsofluxury #brandstrategy #luxury #luxuryhospitality | Margot Zenina

  • Margot Zenina
  • 27 October 2025
View Post
  • Marketing

Here we are: Best Destination Marketing Campaign

  • m.welsch
  • 24 October 2025
View Post
  • Marketing

Travel firms named among ‘top challenger…

  • Travel Weekly Group Ltd
  • 17 October 2025
View Post
  • Marketing

Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasn’t grand. Not because it wasn’t built by the best. But because it couldn’t turn… | Eduard Ruppel 爱德华 | 58 comments

  • Eduard Ruppel
  • 16 October 2025
View Post
  • Marketing

Marketing × Operations: Teamwork for Topline Growth in Hospitality – Victoria Feldman de Falco

  • Josiah Mackenzie
  • 14 October 2025
View Post
  • Marketing

Hotels.com introduces flexible savings feature for travelers

  • Automatic
  • 13 October 2025
View Post
  • Marketing

Today, I am proud to share a first-of-its-kind product that is now enabled on Hotels.com, called "Save Your Way"™. It’s a new feature that gives travelers more flexibility in how they use their… | Hari Nair | 35 comments

  • Hari Nair
  • 11 October 2025
View Post
  • Marketing

Meliá to manage MiM Hotels, owned by Leo Messi

  • Automatic
  • 8 October 2025
Sponsored Posts
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
Latest Posts
  • RobosizeME Launches Executive Guide on Hyperautomation for Hospitality Leaders
    • 27 October 2025
  • #revenuemanagement #commercialstrategy #hoteltechnology #hospitalityleadership #lodgiq #rms | LodgIQ
    • 27 October 2025
  • #luxurybranding #visualidentity #digitalpresence #aestheticsofluxury #brandstrategy #luxury #luxuryhospitality | Margot Zenina
    • 27 October 2025
  • Wunder Werkz chooses “humble materials” for Semiprecious bar in Denver
    • 26 October 2025
  • Leading Through a Firestorm – Gregory Day, Malibu Beach Inn
    • 25 October 2025
Sponsors
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.