To mark the 25th anniversary of the Hospitality Awards, this week we are honoring the Best Innovative Guest Experience category, which recognizes the most memorable and innovative guest experiences in the hotel sector. This distinction recognizes initiatives that exceed expectations by offering relevant and engaging benefits, capable of building lasting guest loyalty.
Celebrating excellence and innovation in customer service
This category recognizes customer programs or experiences that have created unforgettable memories.
Innovation can take the form of tailor-made services, exclusive moments, or renewed interactions, always with a clear objective: to engage and retain customers through a differentiating and effective proposition.
This prize is not reserved exclusively for loyalty programs, but rewards any approach that places the experience at the heart of the strategy.
Pushing back the boundaries of customer experience
Winner 2024 – The Vietage by Anantara (Vietnam)
The Vietage revolutionizes luxury rail travel, offering an eco-friendly journey between Da Nang, Quy Nhon and Nha Trang. The train combines traditional Indochinese architecture with modern comforts, including private areas, a central bar and a spa lounge. Panoramic views of the Vietnamese landscape, combined with refined gastronomy featuring rare local produce, offer a unique immersive and sensory experience.
Beyond luxury, The Vietage is socially committed through its “Dollars for Deeds” program, which supports disabled children in the region. This project thus combines prestige, respect for the environment and social impact, perfectly embodying responsible innovation in the hotel sector.
Finalist 2024 – Campa’ttitude – Campanile (France)
Campa’ttitude is an innovative service philosophy designed to transform every stay into an authentic and memorable experience. Based on three key values, the program structures customer interactions and integrates personalized rituals via a web application and digital training, guaranteeing a consistent experience across all establishments.
This approach has generated a clear increase in customer satisfaction, with an NPS of 91%, while boosting team motivation. By putting people at the heart of service, Campa’ttitude improves both the customer experience and internal dynamics, redefining hospitality standards.
Candidate 2024 – Center Parcs Part en Live! (France)
Center Parcs Part en Live! offers an immersive digital experience via live broadcasts of activities in its villages. Web users can interact in real time, take part in competitions and benefit from exclusive offers, creating a new way of connecting with the brand, especially for families.
With over 12,000 viewers and a satisfaction rating of 4.9/5, this initiative increases customer engagement while providing strategic data to optimize loyalty programs. It sets a new standard for digital experience in tourism.
Why apply for 2025?
This category is a unique opportunity to showcase your customer-centric innovations, highlighting experiences that transcend mere service to create strong emotional bonds.
By taking part, you join the leaders who are shaping tomorrow’s hospitality, strengthening loyalty and boosting your brand’s international reputation.
Your experience can redefine the standards of hospitality customer service. Don’t wait any longer, apply today.
