10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

How Small Luxury Hotels of the World Tripled Average Booking Value with AI

  • Adelaide Macarez
  • 27 May 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by The Hotels Network. Click here to read the original article

In today’s competitive luxury hospitality market, a personalized online guest experience is key to driving direct bookings. Small Luxury Hotels of the World,  known for their unique boutique properties and bespoke approach, recognized that this journey starts the moment a guest lands on their website. To bring this vision to life, they partnered with The Hotels Network (THN) to optimize their direct channel—boosting conversion rates and revenue through a seamless, guest-centric experience.

Small Luxury Hotels of the World’s Tailored Website Messaging

Using Predictive Personalization, Small Luxury Hotels of the World leveraged machine learning to anticipate user behavior — from the likelihood of completing a reservation to budget preferences and travel date flexibility. THN’s platform enabled the brand to display targeted messages and tailor their website campaigns, increasing direct bookings and revenue while saving on promotional costs.

For example, users with flexible travel dates were shown the “One Night on Us” promotion, which rewarded them with a complimentary night when booking three nights or more. This targeted approach led to a significant uplift in long-stay bookings. By personalizing the user journey, the brand successfully increased the average length of stay.

SLH_1-1

Travelport now has China Eastern Airlines…
Trending
Travelport now has China Eastern Airlines…

The Results Speak for Themselves

After 15 weeks of running these campaigns, Small Luxury Hotels of the World saw notable increases in conversion rates, bookings, ABV, and revenue.

  • Encouraging users to join their loyalty program was highly effective, with bookings from this initiative contributing 2.2% of total revenue.

  • Small Luxury Hotels of the World introduced a “Saved Search” feature for users not ready to book immediately, allowing them to save their search and receive it via email. Impressively, 21% of users who saved their search returned to complete their booking.

  • For users with less flexible booking dates, Small Luxury Hotels of the World offered 20% off the “Advance Purchase Rate,” leading to 11% of these users finalizing their bookings.

SLH_2

Additional campaign highlights include:

  • 3x higher ABV for “Spa” and “Gourmet” campaigns targeting high-intent, high-spend users.

  • 2x higher ABV for the “Suite Deal” promotion, which offered a 20% discount to high-spend, low-intent visitors.

By combining personalized messaging with predictive technology, Small Luxury Hotels of the World significantly increased direct bookings and boosted revenue. Curious how personalizing your hotel’s website and using Predictive Personalization can help grow your direct channel? Download the full case study to learn more.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

From $1.6T to $1.8T: How global travel will grow, shift and digitize by 2027

  • phocuswright.com
  • 23 October 2025
View Post
  • Market Trends

CoStar: U.S. Hotel Construction Fell for Ninth Consecutive Month

  • LODGING Staff
  • 22 October 2025
View Post
  • Market Trends

Rethinking Formality & The Evolving Expressions of Luxury Hospitality – Gregory Day

  • Josiah Mackenzie
  • 22 October 2025
View Post
  • Market Trends

Defying the Peak: How Global Hotels Sustained Guest Satisfaction in Q3 2025

  • Bruno Saragat
  • 22 October 2025
View Post
  • Market Trends

Relationship testing to romantasy roleplay:…

  • Travel Weekly Group Ltd
  • 22 October 2025
View Post
  • Market Trends

Crafting an Identity: Leading Designers on Imbuing a Hotel With Narrative and Sense of Place 

  • George Seli
  • 21 October 2025
View Post
  • Market Trends

CoStar Reports Negative U.S. Hotel Industry Performance Results in September

  • LODGING Staff
  • 21 October 2025
View Post
  • Market Trends

#luxuryhospitality #uhnw #quietluxury #guestexperience #emotionaldesign #hospitalityleadership #sustainableluxury #hospitalitystrategy | Oliver Corrin | 54 comments

  • Oliver Corrin
  • 21 October 2025
Sponsored Posts
  • Vincent Ramelli: Thirty Years of Hospitality, Technology, and the Pursuit of Balance

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
Latest Posts
  • I just made a FREE website for anyone who wants to learn more about AI but feels a little overwhelmed (and doesn't know where to start). 🤯 🏫 50+ FREE courses (Beginner to advanced). 📺 100+ Simple… | Jeremy Connell-Waite | 72 comments
    • 24 October 2025
  • I just made a FREE website for anyone who wants to learn more about AI but feels a little overwhelmed (and doesn't know where to start). 🤯 🏫 50+ FREE courses (Beginner to advanced). 📺 100+ Simple… | Jeremy Connell-Waite | 72 comments
    • 24 October 2025
  • #luxuryhospitality #amanresorts #strategy #yachting #experientialtravel #brandinnovation #luxury #hnwi | Carrie Zhao
    • 24 October 2025
  • #luxuryhospitality #amanresorts #strategy #yachting #experientialtravel #brandinnovation #luxury #hnwi | Carrie Zhao
    • 24 October 2025
  • #hospitalityinsights #culinaryexperience #anticipation #finedining #serviceexcellence #uhnwiclients | Norbert Jacniak | 28 comments
    • 24 October 2025
Sponsors
  • Vincent Ramelli: Thirty Years of Hospitality, Technology, and the Pursuit of Balance
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.