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Gen Z goes all-in: The rise of all-inclusive travel

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  • 2 June 2025
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This article was written by Hospitality Today. Click here to read the original article

A new generation of travelers is embracing the ease, luxury, and stress-free appeal of all-inclusive resorts – prompting major hotel brands to rethink their offerings

Jun 2, 2025

Gen Z travelers are increasingly gravitating toward all-inclusive resorts, signaling a significant shift in vacation preferences. According to Expedia’s Unpack ’25 travel trends report, this demographic values the stress-free nature, ease of booking, and perceived luxury of all-inclusive experiences. This trend is prompting major hotel brands to expand their offerings to cater to the evolving desires of younger travelers.

Key takeaways

  • Stress reduction: 41% of Gen Z travelers cite minimal stress as the primary reason for choosing all-inclusive resorts.
  • Ease of booking: 39% appreciate the simplicity of booking all-inclusive packages.
  • Perceived luxury: 38% feel that all-inclusive stays offer a luxurious experience.
  • Changing perceptions: One-third of Gen Z travelers report a more favorable view of all-inclusive resorts compared to the past.
  • Preferred accommodation: 42% of Gen Z respondents consider all-inclusive resorts their preferred hotel type.
  • Industry response: Major hotel chains like Hyatt and Marriott are expanding their all-inclusive offerings to meet this growing demand.
  • Social media influence: Platforms like TikTok are amplifying the appeal of all-inclusive resorts among younger travelers.

Get the full report at Expedia

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