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Generative Engine Optimization: The new battleground for hotel visibility

  • Automatic
  • 2 June 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

How AI-driven search is reshaping traveler discovery – and what your hotel must do to stay visible and competitive

Jun 2, 2025

As AI-powered tools like ChatGPT, Google’s SGE, and voice assistants change how travelers search for hotels, traditional SEO alone no longer ensures visibility. Instead, a new strategy is emerging: Generative Engine Optimization (GEO). GEO focuses on how to position your hotel content so it gets surfaced in AI-generated responses. For hoteliers and resort marketers, mastering GEO is now critical to staying visible and competitive in the age of conversational search.

Key Takeaways:

  • GEO is not SEO: Traditional SEO targets keyword rankings in search engines; GEO focuses on visibility in AI-generated responses from chatbots and smart assistants.
  • Why it matters: Travelers now ask AI for personalized travel advice- if your hotel isn’t optimized for generative search, it may be excluded from recommendations.
  • What’s in the guide:
    • A simple explanation of GEO and its importance for hospitality marketing
    • Key differences between GEO and traditional SEO
    • Practical steps to optimize hotel content for AI engines
  • Strategic benefit: Early adopters of GEO gain a competitive edge by positioning their properties where guests are increasingly searching: inside AI-generated answers.

Download the guide at Cendyn

Please click here to access the full original article.

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