10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

The Future of travel is intelligent – and ethical

  • Automatic
  • 2 June 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

As Amadeus continues to push the boundaries of travel tech, their approach offers a blueprint for how AI can be both powerful and principled

Jun 2, 2025

As artificial intelligence reshapes the travel industry, Amadeus stands at the forefront – processing over 3 billion flight searches daily and harnessing that data to personalize, optimize, and elevate the traveler experience. At the upcoming Skift Data + AI Summit, Rodrigo Acuna Agost, Head of Research and AI Center of Excellence at Amadeus, will unveil how the company is marrying cutting-edge innovation with ethical data practices to build a more intelligent and trustworthy travel ecosystem.

Key takeaways

  • Data as a foundation for AI: “No data, no AI” is a guiding principle at Amadeus, where vast data streams power personalized experiences, informed decision-making, and operational efficiency across the travel journey.
  • AI enhancing every stage of travel: From destination discovery and real-time bookings to post-trip feedback analysis, AI is being used to enhance every touchpoint in the traveler journey.
  • Responsible AI framework: Amadeus is implementing a Responsible AI Framework to ensure transparency, fairness, and compliance with regulations like the European AI Act—aligning innovation with ethical values.
  • Focus on agentic and responsible AI in 2025
    • Agentic AI will automate decision-making in customer service and operations, boosting efficiency and personalization.
    • Responsible AI will prioritize fairness, privacy, and sustainability, helping to foster consumer trust and promote ethical travel practices.
  • Commitment to trust and ethics: Rodrigo emphasizes that responsible innovation is not a constraint but a driver of trust and long-term value for customers, partners, and the industry.

Get the full story at Skift (subscription required)

Experience the Magic of the Festive Season at Morocco’s
Trending
Experience the Magic of the Festive Season at Morocco’s

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

  • Automatic
  • 27 June 2025
View Post
  • Innovation

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

  • Automatic
  • 27 June 2025
View Post
  • Innovation

K9 desktop laser engraver

  • Automatic
  • 27 June 2025
View Post
  • Innovation

K9 desktop laser engraver

  • Automatic
  • 27 June 2025
View Post
  • Innovation

The signals behind hotel AI recommendations

  • Automatic
  • 27 June 2025
View Post
  • Innovation

Lighthouse Launches Connect AI to Help Hotels Get Found—and Booked—by AI Travel Planners

  • Automatic
  • 26 June 2025
View Post
  • Innovation

Cloudbeds Study Reveals How Generative AI Makes Hotel Recommendations

  • Automatic
  • 26 June 2025
View Post
  • Innovation

Lighthouse Announces Launch of Connect AI

  • LODGING Staff
  • 26 June 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • voco The Shelby – Myrtle Beach Introduces a New Era of Coastal Hospitality Along the Grand Strand
    • 27 June 2025
  • Now Open: Lamangata Luxury Surf Resort, a Sustainable Costa Rican Retreat
    • 27 June 2025
  • Rimrock Banff to Join Accor’s Emblems Collection
    • 27 June 2025
  • Breakwater Inn Kennebunkport Reopens July 1, 2025 Following Extensive Renovation
    • 27 June 2025
  • Travel Meet Asia 2025 Wraps Up With Record Engagement Of More Than 1000 Travel Trade Professionals Participated In The Event
    • 27 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.