10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Five marketing strategies for a successful independent hotel launch

  • Automatic
  • 3 June 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

How to position your property for maximum visibility, direct bookings, and long-term growth from day one

Jun 3, 2025

Launching an independent hotel in today’s competitive hospitality landscape requires a strategic and data-driven marketing approach. With global travel bookings projected to reach $1.5 trillion by 2023 and a significant shift toward online reservations, independent hoteliers must leverage digital platforms and market insights to establish a strong presence and attract guests. The “5 Key Marketing Strategies for a Successful Independent Hotel Opening” guide by Amadeus Hospitality outlines essential steps to position a new hotel effectively in the market.

Key takeaways

  1. Conduct Comprehensive Market Analysis:
    • Utilize business intelligence tools like Agency360® and Demand360® to gain insights into market trends, demand patterns, and booking behaviors.
    • Regularly review competitors’ websites, offers, and guest reviews to understand their strategies.
    • Identify top-performing travel agencies and corporations in your market to target for business opportunities.
  2. Establish a Strong Online Presence:
    • Develop a high-performing, SEO-optimized website with easy navigation and direct booking capabilities.
    • Include virtual tours, high-quality imagery, and booking options for ancillary services like spas or dining.
    • Ensure your hotel is visible on major metasearch engines such as TripAdvisor, Kayak, and Trivago, and maintain active Google Business and local directory profiles.
  3. Optimize Distribution Channels:
    • Maximize visibility across Online Travel Agencies (OTAs), Global Distribution Systems (GDSs), and direct booking platforms.
    • Monitor and adjust bids on metasearch platforms to remain competitive and capture more direct bookings.
  4. Leverage Strategic Partnerships:
    • Collaborate with local businesses, Destination Marketing Organizations (DMOs), and travel sellers to expand your reach.
    • Engage with the community to create unique experiences that differentiate your hotel from competitors.
  5. Implement Data-Driven Pricing Strategies:
    • Adjust pricing based on market conditions, occupancy rates, and performance metrics.
    • Use data insights to forecast demand and optimize revenue management strategies.

Get the full report at Amadeus Hospitality

Manchester’s Delhi House Cafe to launch in Liverpool
Trending
Manchester’s Delhi House Cafe to launch in Liverpool

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

Inside Booking.com’s decision to drop small affiliates

  • Automatic
  • 2 June 2025
View Post
  • Marketing

Not All Guests Are the Same. So Why Is Your Marketing?

  • Automatic
  • 29 May 2025
View Post
  • Marketing

Campaign Launches in Tandem with New Collection of Bookable Experiences Enabling Guests to ‘Make Special Happen’ Every Day at Fairmont Hotels 

  • Sophie Weir
  • 28 May 2025
View Post
  • Marketing

What it takes to win in social media and travel marketing

  • Automatic
  • 28 May 2025
View Post
  • Marketing

Inside Booking.com: The untold story of a travel giant

  • Automatic
  • 28 May 2025
View Post
  • Marketing

Booking.com cuts ties with creators

  • Automatic
  • 26 May 2025
View Post
  • Marketing

Travel Tech Essentialist #175: Agents

  • Mauricio Prieto
  • 24 May 2025
View Post
  • Marketing

Why guest segmentation matters more than ever for hotels

  • Automatic
  • 23 May 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • The Nickel Hotel Officially Opens on Charleston’s Vibrant King Street
    • 4 June 2025
  • Hospitality Meets Real Estate: The Future of Working
    • 4 June 2025
  • How to Create a “Remember When” Experience that Keeps Customers Coming Back
    • 4 June 2025
  • Miraval Resorts & Spas Unveils Luxury Residences as Part of the Upcoming Opening of Miraval The Red Sea
    • 4 June 2025
  • How Restaurant Tech is Leveling the Playing Field for Independents
    • 4 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.