10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Boutique Vietnamese hotel reclaims direct bookings with STAAH

  • Nashi Dasgupta
  • 9 June 2025
  • 3 minute read
Total
0
Shares
0
0
0

This article was written by Staah. Click here to read the original article

With STAAH’s booking engine and Get Google, Hotel Royal Hoi An in Vietnam turned things around—now more than half their bookings come direct!


Nestled in the heart of Vietnam’s cultural capital, Hotel Royal Hoi An – Gallery is more than just a place to stay, it’s a story waiting to be experienced. Each corner of the hotel celebrates adventure, romance, history, and nature, offering guests a unique opportunity to soak in the magic of Hoi An through the lens of local charm and luxury. With 187 elegant rooms and suites, the property sets the perfect backdrop for memorable stays filled with inspiration and discovery.

The Challenge

Before partnering with STAAH, the hotel faced a critical gap in its digital infrastructure: several weeks without a booking engine. This downtime had a clear impact, direct bookings dropped, and online traffic wasn’t converting.

“We were missing out on opportunities, and it showed. Not having a booking engine for even a short period created a ripple effect on our performance,” shared the team.

But that changed quickly, with STAAH.

booking engine for hotelBoutique Vietnamese hotel reclaims direct bookings with STAAH 116″>

Trending
Booking.com beats on room nights, international travel


The STAAH Solution

Hotel Royal Hoi An – Gallery integrated STAAH’s Booking Engine, Get Google and Payment Gateway into their digital ecosystem—and the results were swift and impressive.

Booking Engine: A Channel That Delivers

STAAH’s Booking Engine didn’t just fill a gap—it quickly became a top-performing distribution channel. Within just weeks of going live, it began functioning like a standalone online travel agent (OTA), consistently delivering strong results.

The booking engine now contributes around 25% of total new room night bookings each week. It offers a seamless guest experience and mobile-first design improve conversions. Based on dynamic pricing, a pooled inventory system and armed with smart pricing features, it offers flexibility to create and upsell services directly—think spa treatments, transfers, or late check-out

“The booking engine exceeded expectations. It’s fast, reliable, and gives us the control we were missing.”

Get Google: Tapping into Intent-Driven Traffic

One standout performer has been STAAH’s Get Google feature. It allows the hotel to appear directly in Google Hotel Ads and search results—with real-time rates and availability shown to potential guests right at the point of decision.

Get Google drives nearly 30% of weekly bookings through the booking engine by tapping into the high-converting organic traffic without relying on OTAs. By seamlessly integrating to Google, the hotel’s visibility across search and maps is boosted.

“Get Google has been a valuable tool in our direct booking strategy—it’s consistent, effective, and easy to manage.”

direct booking hotelBoutique Vietnamese hotel reclaims direct bookings with STAAH 117″>


Speed, Flexibility and Control

The hotel team also praised the STAAH extranet for its clean interface and lightning-fast performance. One feature that stood out? The bulk update tool—a real time-saver that simplifies managing rates, availability, and restrictions across multiple date ranges.

“It’s simple, fast, and incredibly efficient. With the bulk updater, we manage pricing in minutes, not hours.”


The STAAH Experience

From the very beginning, the experience with STAAH’s Vietnam team has been smooth and supportive. The onboarding process took just two weeks, and all systems were up and running without a hitch.

“We’re genuinely impressed by the support and professionalism. STAAH feels like a true partner, not just a tech provider.”

hotel online booking engineBoutique Vietnamese hotel reclaims direct bookings with STAAH 118″>


The Results

Since implementing STAAH, direct bookings for Hotel Royal Hoi An – Gallery recovered—and now thrive with the booking engine delivers more than 25% of weekly room night bookings. Nearly 30% of direct bookings comes via Get Google. OTA performance has lifted thanks to a stronger overall distribution strategy.

With STAAH now an integral part of its distribution strategy, Hotel Royal Hoi An – Gallery is well-positioned to grow its direct business even further—while offering a seamless experience for guests from first click to check-in. It has gained full control over their digital presence and guest journey.


STAAH SwiftBookBoutique Vietnamese hotel reclaims direct bookings with STAAH 119″>

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

7 Channel Manager Software Best Practices for Better Distribution

  • Vanshikha Dhar
  • 29 June 2025
View Post
  • Marketing

The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize, a Cannes Lion Gold award. | Sean O'Neill

  • Sean ONeill
  • 27 June 2025
View Post
  • Marketing

Loveholidays enters its fifth international…

  • Travel Weekly Group Ltd
  • 27 June 2025
View Post
  • Marketing

Booking.com denies allegations of price-fixing

  • Automatic
  • 27 June 2025
View Post
  • Marketing

Thoughtful Thursday – A Technical Guide to Booking Engine Widgets: Types, Use Cases & Best Practices for Hoteliers

  • Nashi Dasgupta
  • 26 June 2025
View Post
  • Marketing

Hospitality Awards Legacy : 25 years of innovation and excellence – Media

  • m.welsch
  • 25 June 2025
View Post
  • Marketing

Get Google: How SwiftBook’s Integration with Google Drives More Direct Revenue

  • Nashi Dasgupta
  • 24 June 2025
View Post
  • Marketing

Chase Travel Group: The quiet giant shaping hotel distribution

  • Automatic
  • 24 June 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • La Chambre du Marais reached 51x ROAS with Google PMax for travel goals
    • 1 July 2025
  • Superbude grew direct bookings by 101% with Cendyn DMP
    • 1 July 2025
  • Meta Collection Ads reporting: Landing Page View (LVP) changes explained
    • 1 July 2025
  • A Grand Reintroduction: Grand Hyatt Singapore Unveils a New Chapter of Purposeful Hospitality Following Multi-Year Transformation
    • 1 July 2025
  • April 2025: Easter vacations support European hospitality activity by MKG Consulting
    • 1 July 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.