Wyndham Hotels & Resorts has launched a new ad campaign with the tagline “Where There’s a Wyndham, There’s a Way.” The campaign brings together the company’s 25 hotel brands and its Wyndham Rewards program under a single tagline for the first time.
Created with Havas New York and produced by Annex 88, the campaign focuses on “accessibility, convenience and authenticity,” according to Wyndham. It highlights the company’s presence with “approximately 9,300 hotels across 25 brands.”
“This campaign is more than a new tagline, it celebrates what Wyndham does best: making hotel travel possible for all. From road trips and family reunions to beach getaways and golf escapes, we want travelers looking to Wyndham, knowing that no matter the destination, no matter the budget: Where There’s a Wyndham, There’s a Way,” said Marissa Yoss, vice president, brand marketing and paid media.
[embedded content]“’Where There’s a Wyndham, There’s a Way’ is a super flexible platform that allows us to tell a variety of stories that will ring true for our everyday travelers. Whether you’re interested in using your Wyndham Rewards points earned from business travel for a much-needed personal trip or being able to retain your “World’s Greatest Aunt” status by being there for your nieces and nephews, there’s no shortage of relatable travel situations we can message,” said Dan Lucey, co-CEO and chief creative officer at Havas New York.
The campaign launched with a 30-second spot called World’s Greatest Aunt. It shows a woman traveling across several states to attend three family events. The ad includes Wyndham hotels and features Wyndham Rewards benefits.
The campaign will appear on broadcast, connected TV, digital video, display, audio, social media and out-of-home platforms. It also includes custom content partnerships and experiential activations during summer.
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Wyndham said the campaign uses data targeting to match creative content to different types of trips, including short weekend travel and longer road trips. The aim is to present Wyndham “not just as a collection of brands, but as a trusted travel partner.”
The campaign also connects to Wyndham Rewards. The spot shows how Wyndham Rewards supports travel with points for free nights or detours. Wyndham stated the program has more than 115 million enrolled members and offers “over 60,000 hotels, vacation club resorts and vacation rentals globally.”
