RIP SEO.
Today was the first time Google automatically pushed me into AI Mode for a basic search.
I wasn’t on Labs. I didn’t opt in. No blue links. Just a clean AI-generated answer, with no website listings in sight.
This isn’t an experimental feature hidden away anymore. It’s becoming the new default in our #AnswerEconomy.
As someone who’s spent 20+ years leading web strategy and SEO efforts, I’ve never seen such a dramatic shift in how information is presented for search. We began moving beyond traditional SEO to GEO (Generative Engine Optimization) in late 2023.
ChatGPT’s launch three years ago shifted the web from a search economy to an answer economy. At first, it felt like a challenge to Google’s dominance. (The number I’ve seen most often is that Google owns about 90% of the search market.)
Last year, I asked myself whether “Google it” would still be a verb in 10 years. Now, after seeing Google’s AI Mode in action, I think the answer is yes, but not in the way we’re used to. The traditional cluttered Google search results page is being replaced by an AI-first interface.
If your content isn’t structured, factual, and optimized for AI engines, you risk becoming invisible.
The future isn’t just about ranking first. It’s about being the trusted source the AI quotes.
No clicks. No CTRs. Just answers.
Welcome to the next era of search.
#SEO #GEO #AIEO #AIsearch #DigitalStrategy #ContentMarketing #GenerativeAI #SearchRevolution #DigitalMarketing #Marketing
